Note: The job is a remote job and is open to candidates in USA. OpenSesame is the trusted partner for Workforce Reinvention in the age of AI. The Marketing Operations Specialist I will execute and optimize email marketing campaigns and work closely with various teams to ensure accurate campaign execution and reporting.
Responsibilities
- Execute and optimize email marketing and integrated campaigns across webinars, nurtures, events, and more
- Partner with Marketing, Sales, and RevOps to ensure campaigns are built accurately in HubSpot and Salesforce, aligned to lifecycle stages and scoring, tracked with clean UTMs, and reflected in reporting dashboards
- Support segmentation, email governance, deliverability, and database health while identifying opportunities to improve execution, especially utilizing automation and AI
- Learn the systems, build relationships, and begin execution
- Meet key stakeholders across Marketing, Sales, and RevOps; join campaign status meetings and begin contributing
- Complete onboarding and gain access to systems (HubSpot, Salesforce, Zoom, Asana, etc.)
- Learn and document current email governance standards, segmentation logic, and baseline email performance metrics
- Shadow and support the build of at least three live campaigns (webinar, content, or event)
- Review lead lifecycle stages, scoring model, UTM tracking framework, and campaign reporting dashboards
- Review our event upload process and evaluate for potential gaps or opportunities for improvement
- Propose one practical AI use case for campaign or QA efficiency to test in the next 60 days
- Optimize at least one Asana task template for improved repeatability
- Independently complete 3+ live campaigns from build to execution (webinar, list import, trade show, or field event)
- Audit and document our existing audience creation processes and segmentation criteria
- Own campaign upload motion for at least one major initiative
- Draft a structured intake checklist for event uploads
- Contribute insights and optimization ideas to improve engagement and conversion
- Finalize and share updated Asana templates with the team for all key Marketing Ops workflows
- 3+ campaigns launched independently with clean attributions
- Email performance report with optimization recommendations
- Draft and present audience segmentation documentation
- Lead a campaign retrospective driven by a Hubspot campaign dashboard/report you’ve built
- Own the email channel end-to-end, including testing roadmap and performance optimization
- Partner with Event Marketing to finalize an org-wide event upload process and communication flow
- Build and launch at least one segmented email nurture or targeted send tied to a specific funnel stage or ICP segment
- Documented email testing roadmap and performance recap
- HubSpot-based campaign report shared with the marketing team
- Segment-based email nurture launched
Skills
- Foundational marketing operations experience
- Experience with email marketing and integrated campaigns
- Familiarity with HubSpot and Salesforce
- Ability to track campaigns with clean UTMs
- Experience with segmentation, email governance, deliverability, and database health
- Curiosity and detail-oriented mindset
- Process-minded approach
- Eagerness to improve efficiency and performance using automation and AI
- Ability to work with best-in-class tools like HubSpot, Salesforce, ZoomInfo, Qualified, Clay, and Asana
- Proven examples of building systems, driving alignment, and creating impact at scale
- Self-starter with a track record of delivering excellent results
Benefits
- Professional development
- ISOs
- Health insurance
- 401(k) matching
- Paid time off
Company Overview
OpenSesame is an e-learning company that provides online training courses for businesses and employees. It was founded in 2011, and is headquartered in Austin, Texas, USA, with a workforce of 201-500 employees. Its website is http://www.OpenSesame.com.