Note: The job is a remote job and is open to candidates in USA. Leaf Home is dedicated to making homeownership easy and has been recognized as a top workplace. The Marketing Product Owner is responsible for optimizing marketing investment strategies, partnering with cross-functional teams to maximize lead quality and return on investment.
Responsibilities
- Own and optimize marketing spend allocation across channels (digital, offline, field, etc.) to maximize ROI and lead performance for assigned Leaf Home vertical(s)
- Partner with channel owners to evaluate performance, reallocate budget, and refine channel mix based on data-driven insights
- Align marketing investments with Sales and Installation capacity, ensuring market-level spend supports demand, conversion, and operational efficiency
- Develop and manage market-level investment strategies to ensure optimal geographic mix and coverage
- Analyze performance data (lead flow, conversion, customer acquisition cost, revenue yield) to identify trends and drive continuous optimization through test-and-learn initiatives
- Serve as the primary marketing partner to assigned Leaf Home vertical(s) providing insights, recommendations, and performance visibility to drive strategic decisions
Skills
- 4+ years of experience in marketing analytics, performance marketing, business strategy, or related field
- Strong analytical and problem-solving skills with the ability to translate data into actionable insights
- Experience working cross-functionally with marketing, sales, and operations teams
- Ability to manage multiple priorities in a fast-paced environment
- Proficiency using Microsoft Office Suite
- Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status)
- Bachelor's degree or a Combination of education, training, and experience
Benefits
- Industry-leading compensation package
- Competitive medical, dental, and vision benefits after 60 days
- Retirement savings plan with company match
- Paid parental leave and generous paid time off programs
- On-campus fitness programs and meal delivery services
- Comprehensive health, wellbeing, financial wellness, and childcare benefits
- Opportunities for growth and advancement
- Employee assistance program with 24/7 legal, financial, and counseling support
- Employee discount marketplace with thousands of savings options
- Flexible Gym Membership Program
- Employee resource groups, including VetConnect and the Women’s Committee
Company Overview
Leaf Home is a trusted partner in providing homeowners and their families safety. It was founded in 2019, and is headquartered in Hudson, Ohio, USA, with a workforce of 1001-5000 employees. Its website is https://www.leafhome.com/.