Note: The job is a remote job and is open to candidates in USA. Payroc is a global payments technology company helping businesses get paid, grow faster, and operate smarter. The Marketing Specialist is responsible for executing multi-channel marketing campaigns and managing communications that support engagement and growth within Payroc’s indirect sales channel.
Responsibilities
- Execute email marketing, nurture campaigns, and digital outreach initiatives focused on partner engagement and recruiting
- Support campaign builds, including emails, landing pages, and workflows
- Monitor campaign timelines and ensure timely and accurate execution
- Develop and manage partner-facing communications, including newsletters, program updates, policy changes, and time-sensitive announcements
- Coordinate cross-functional inputs to ensure communications are accurate, consistent, and aligned with business priorities
- Ensure clear, concise, and effective messaging tailored to the indirect channel audience
- Maintain and update sales enablement materials to support partners, including sales sheets, presentations, and campaign assets
- Ensure partners have access to current, relevant materials that support product positioning and sales conversations
- Assist in fulfilling external marketing and enablement requests from partners
- Coordinate marketing support for tradeshows and industry events, including asset preparation, logistics, and alignment with Business Development Executives (BDEs)
- Support pre-event promotion and post-event follow-up communications to maximize engagement and impact
- Ensure sales teams are equipped with the appropriate materials and messaging for events
- Coordinate social media content to support partner recruiting and business development awareness initiatives
- Align content with campaign themes, promotions, and sales priorities
- Support execution of paid and organic media campaigns to increase visibility and engagement
- Support the execution of marketing automation workflows, audience segmentation, and engagement tracking using platforms such as HubSpot or similar tools
- Assist in maintaining campaign tracking and reporting accuracy
- Track campaign performance and engagement metrics to support ongoing optimization efforts
- Assist in refining nurture campaigns and communication strategies to improve partner engagement and activation
- Support the development and execution of messaging that clearly communicates Payroc’s product offerings and value proposition
- Ensure messaging is consistent across campaigns, communications, and sales enablement materials
- Work closely with Sales, Product, and Marketing Operations teams to support campaign execution and communication delivery
- Coordinate across teams to ensure alignment and timely completion of deliverables
Skills
- 2–4 years of experience in campaign execution, marketing communications, or sales support roles
- Experience working in a business-to-business environment required
- Demonstrated proficiency with Microsoft Office 365, Hubspot, Monday.com (or similar) Canva, Adobe Creative Suite, AI tools such as Copilot, ChatGPT, Claude, Gemini, or similar
- Strong written and verbal communication skills with attention to detail
- Strong organizational skills with the ability to manage multiple priorities simultaneously
- Analytical mindset with the ability to interpret performance data
- Experience in the payments industry, financial technology, merchant services, or a related field strongly preferred
- Bachelor's degree in Marketing, Communications, Business, or a related field preferred
Benefits
- Bonuses
- Incentives
- Equity
- Medical coverage
- Financial benefits
- Wellness support
Company Overview