Note: The job is a remote job and is open to candidates in USA. Decisely is on a mission to revolutionize the InsurTech industry by delivering innovative benefits, compliance, and HR solutions. They are seeking a versatile and results-driven Marketing Specialist to manage multi-channel marketing campaigns and collaborate with sales and product teams to achieve business goals.
Responsibilities
- Plan, develop, and execute integrated marketing campaigns across email, digital advertising, social media, and paid media channels
- Write compelling marketing copy for emails, landing pages, ads, and campaign collateral
- Coordinate campaign calendars, deadlines, and deliverables to ensure timely execution
- Manage our Martech including, but not limited to ActiveCampaign and HubSpot Marketing Hub to create, schedule, and send targeted email campaigns
- Build and optimize automated workflows for lead nurturing, onboarding, and re-engagement
- Monitor deliverability, engagement, and conversion metrics to improve performance
- Help manage digital advertising campaigns across Google Ads, LinkedIn, Meta, and other platforms
- Develop and optimize ad creative, targeting parameters, and bidding strategies
- Track ROI and adjust campaigns to maximize efficiency and impact
- Collaborate with internal teams to support blog posts, newsletters, and social media content as needed
- Ensure messaging aligns with brand voice and visual identity
- Support the creation of sales enablement materials and event activations as needed
- Partner with Enterprise Sales & Inside Sales to align marketing efforts with lead generation and revenue targets
- Work with design, marketing, and product teams to ensure high-quality campaign assets
- Provide input on marketing technology improvements, processes, and integrations
Skills
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 3–7 years of experience in marketing, preferably in B2B or SaaS environments
- Proven hands-on experience with ActiveCampaign and HubSpot Marketing Hub (email automation, workflows, CRM integration)
- Strong copywriting, editing, and content creation skills
- Familiarity with paid media platforms (Google Ads, Meta, LinkedIn) and campaign optimization
- Data-driven mindset with experience in analytics and reporting (Salesforce experience a plus)
- Self-motivated, organized, and comfortable working in a fully remote environment
- Ability to work in a fast-paced environment
- Insurance or healthcare-related experience a plus
- Marketing generalist experience
- Copywriting/content writing
- Willingness to help: programs, events, social
Company Overview