Note: The job is a remote job and is open to candidates in USA. WKQ Media is a media buying company that seeks experienced Media Buyers to join their team. The role involves building and managing effective paid media strategies for progressive political clients, collaborating with firm principals and client agencies to optimize campaigns.
Responsibilities
- Build out and launch paid media campaigns, ensuring they align with our clients' strategic objectives with well defined key performance indicators (KPIs)
- Track and optimize paid media campaigns across various channels including CTV, OLV, display, DOOH, paid social, and traditional platforms - including bid management, budget allocation, performance monitoring, and creative testing
- Maintain close contact with agency principals ensuring they have the ability to communicate clearly and effectively with our clients
Skills
- Proficiency in our tech stack, including Basis, Campaign Manager 360, Google Ads, Facebook Business Manager, and similar platforms
- Experience in online ad technologies on the buy-side, covering creative formats, ad serving, and viewability/verification
- Deep knowledge and commitment to supply path optimization in digital buying - especially CTV
- Skill in gathering and analyzing ad performance data and educating others in this process
- You'll guide the team in optimizing ad campaigns and providing clear, user-friendly recommendations to clients
- Ideal candidates should have a minimum of 2 years' experience and a deep understanding of digital video-first advertising
- Previous involvement in political, advocacy, or union campaigns is advantageous, with an understanding of their strategies, tactics, goals, and timelines
Benefits
- Eligibility for election year bonuses based on firm performance
- Comprehensive healthcare, vision, and dental coverage fully covered by the company
- Employer-sponsored 401(k) with profit sharing
- Monthly home office stipend
- Join a nimble, creative digital startup, offering opportunities to experiment with and refine paid media strategies in support of our progressive clients
Company Overview