Note: The job is a remote job and is open to candidates in USA. GenScript Biotech Corporation is a global biotechnology group committed to improving health through biotechnology. They are seeking a Media Specialist in Biosciences to support the execution of paid media campaigns across various digital channels and assist with campaign performance monitoring and optimization.
Responsibilities
- Support the execution of paid media campaigns across channels, including paid search, paid social, programmatic/display, retargeting, and other digital channels
- Assist with day-to-day campaign tasks, including audience targeting, campaign setup, ad trafficking, budget monitoring, and basic performance checks
- Help implement and maintain campaign tracking, including GA4 support, UTM tagging, pixel placements, and basic conversion tracking validation
- Work with content, design, and product marketing teams to ensure creative assets meet channel specifications and campaign requirements
- Monitor campaign performance metrics such as CTR, CPC, CPA, CPL, and MQL, and provide simple reports and observations to the team
- Perform basic optimizations under guidance, such as updating targeting, rotating creative, adjusting budgets, and testing variations
- Coordinate with external vendors, media agencies, and MarTech partners to support campaign launches, troubleshooting, and reporting
- Assist with global events and webinars, including campaign amplification, audience targeting support, tracking setup, and post-event reporting
- Support branded merchandise and swag initiatives, helping with vendor coordination, fulfillment, and creative input
- Ensure campaigns follow internal brand guidelines, regulatory requirements, and scientific messaging standards
Skills
- 1–3 years of hands-on experience in paid media, digital marketing, or related roles, ideally in B2B biotech, life sciences, pharmaceuticals, or scientific technology
- Experience using Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, or similar paid media platforms
- Exposure to supporting marketing events, including cross-regional coordination or campaign amplification
- Basic knowledge of GA4, UTM tracking, pixel implementation, and reporting tools such as Looker Studio or Excel
- Understanding of digital media KPIs and campaign fundamentals, with a willingness to learn more advanced targeting and optimization techniques
- Attention to detail with the ability to QA basic campaign setups, tracking, and creative assets
- Good verbal and written communication skills to summarize results and share updates with the team
- Ability to manage multiple tasks and deadlines in a fast-paced, collaborative environment
Company Overview
GenScript USA, Inc. is a leading contract research organization (CRO) specialized in biological research and drug discovery/development It was founded in 2002, and is headquartered in Piscataway, New Jersey, USA, with a workforce of 5001-10000 employees. Its website is http://www.genscript.com.Company H1B Sponsorship
GenScript has a track record of offering H1B sponsorships, with 38 in 2025, 28 in 2024, 19 in 2023, 11 in 2022, 11 in 2021, 12 in 2020. Please note that this does not guarantee sponsorship for this specific role.