Note: The job is a remote job and is open to candidates in USA. AutomationDirect is a leading B2B e-commerce company, and they are seeking an Online Marketing Specialist – Performance Marketing. This role is responsible for developing and optimizing paid search marketing strategies across Google Ads and Microsoft Ads to enhance digital marketing performance and drive qualified traffic to the company's digital properties.
Responsibilities
- Develop, launch, manage, and optimize performance marketing campaigns across Google Ads and Microsoft Ads
- Conduct keyword research, audience targeting, bid management, and ad copy development
- Utilize platform automation such as Smart Bidding, Performance Max, and audience signals to improve campaign efficiency
- Monitor campaign performance and implement data-driven optimizations to improve conversions and reduce acquisition costs
- Coordinate with Google and Microsoft representatives to identify optimization opportunities and new beta features
- Utilize automation tools and machine learning features within advertising platforms to identify optimization opportunities
- Design and execute structured experiments including A/B testing, bid strategy testing, audience targeting tests, and creative experiments
- Use AI-assisted tools to generate and test ad variations, messaging, and keyword strategies
- Analyze experiment results and implement successful optimizations across campaigns
- Identify opportunities for automation to streamline campaign management and reporting
- Monitor and analyze campaign performance, website traffic, and conversion metrics using analytics platforms
- Track and report on key performance indicators such as ROAS, CPA, conversion rate, and revenue contribution from paid search
- Develop dashboards and automated reporting using analytics and visualization tools
- Prepare monthly performance reports highlighting insights, testing outcomes, and optimization strategies
- Fulfill ad hoc reporting and marketing performance analysis requests
- Support paid search initiatives for e-commerce and product-driven campaigns
- Provide keyword research and performance marketing insights for new product launches
- Develop targeted campaigns to increase product visibility, qualified traffic, and conversions
- Collaborate with internal teams including product managers and product engineers to align marketing strategies across channels
- Partner with SEO, product, and content teams to coordinate paid and organic search initiatives
- Research and evaluate emerging performance marketing technologies, automation tools, and advertising platform capabilities
- Stay current on PPC best practices, platform updates, and industry trends
- Evaluate new tools, features, and beta opportunities to maintain competitive advantage
- Document procedures related to campaign creation, testing, optimization, and reporting
- Maintain documentation for campaign strategies, experimentation processes, and performance insights
- Document communications and recommendations from Google and Microsoft representatives
Skills
- Bachelor's degree in marketing, technical field, or related discipline
- 3–5 years of hands-on experience managing and optimizing Google Ads or Microsoft Ads campaigns with a focus on measurable performance improvements
- Experience managing paid search campaigns for B2B e-commerce or product-driven businesses
- Proven experience with Google Ads, Google Merchant Center, Google Analytics, and Microsoft Ads
- Proficiency in Microsoft Office applications
- Familiarity with generative AI tools such as ChatGPT, Gemini, or similar platforms for marketing workflows
- Familiarity with AI-assisted ad copy generation and creative testing
- Familiarity with AI-driven keyword research, clustering, and search intent analysis tools
- Familiarity with marketing automation and predictive analytics platforms
- Ability to leverage AI and automation tools to improve campaign optimization, reporting automation, and marketing insights
- Experience using data visualization or reporting tools such as Power BI
- Experience with campaign experimentation, A/B testing, and data-driven optimization
Company Overview
AutomationDirect is a distributor of 10,000+ industrial automation products, such as Programmable Logic Controllers (PLCs) & much more. It was founded in 1994, and is headquartered in Cumming, Georgia, USA, with a workforce of 201-500 employees. Its website is http://www.automationdirect.com/.