[Remote] Paid Search Coordinator (Google App campaigns)

Note: The job is a remote job and is open to candidates in USA. DEPT® is a Growth Invention company focused on helping ambitious brands grow faster through technology and marketing. The role of Paid Search Coordinator involves providing production support for account teams, managing performance reports, implementing account tasks, and learning best practices for Paid Search Engine Marketing.

Responsibilities

• Running and formatting performance reports
• Implementing account tasks and optimizations
• Building and uploading campaigns
• Participating in and taking notes during internal syncs, client meetings, and presentations

Skills

• Proficiency in Excel/Sheets: Demonstrate proficiency in using essential spreadsheet functions and formulas including, but not limited to: sorting, filters, vlookup, concatenate, pivot tables, text to columns, conditional formatting
• Demonstrate an understanding of how to take advantage of these functions and formulas when performing tasks (ex: ad customization uses concatenation and length formulas) with limited oversight needed
• Accuracy is critical, and Associates will need to QA their work to ensure accurate data is being relayed to the rest of the team and clients
• Proficiency in Paid Search: Ability to navigate through the UIs to pull reports at various levels (campaign, keyword, audience, placement, device, etc.) along with the desired columns/metrics and understand the data/results
• Implement tasks via the Google UI, Editor, and other necessary channel-specific platforms
• Upload & edit campaigns, targeting methods, ads, keywords, placements, negatives and other standard account management tasks within the UI
• Create and edit campaigns, ads, and audiences in Facebook
• Understanding of DMUS's SEM methodology
• Various metrics and how to calculate them, as well as their relationship to each other (ex: CPC, CTR, CVR, etc)
• High-level understanding of the different levers to pull to hit target goals
• Attend search-specific training led internally or by channel partners to continue education
• Experience across Google - search, display and/or app campaigns
• Experience with a combination of these campaign types: UAC (universal app campaigns), ACi (app campaign install), Google app campaigns, GDN campaigns (Google Display Network), performance max, discovery campaigns
• Experience with A/B testing
• Over time in the role, we expect Associates to be responsible for learning and mastering higher-level concepts as outlined below: Report write-ups – Able to identify performance trends, understand the metrics, explain why certain things happened in the past week, and develop write-ups with clear explanations
• Bid adjustments – Able to understand different bidding methodologies (smart bidding vs manual) and the strategy behind the bid adjustments
• Daily performance monitoring – Understand what to look at within the platforms daily to know when an action is needed based on performance fluctuations and trends
• Understands how to leverage Qontrol to identify where accounts need attention and conduct a deeper investigation to solve execution problems
• Budget pacing - Able to update, monitor, and communicate budget pacing performance to the broader team and flag any pacing areas above/below 15% variation
• Campaign builds – Able to develop suggestions on the best method to build out a campaign, overall theme, keywords (search), parameters, settings, ads, etc
• Pixels – Able to create/pull/QA pixels, tracking, remarketing, and list creation
• Able to delegate production tasks to nearshore or other internal team members where appropriate

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

Company Overview