Note: The job is a remote job and is open to candidates in USA. Penrod is a dynamic global consulting firm specializing in digital transformation within the Health & Life Sciences sector. They are seeking an experienced Salesforce Platform Consultant with strong Marketing Cloud configuration skills to design and implement Salesforce solutions while managing marketing automation initiatives.
Responsibilities
- Design and implement Salesforce solutions aligned with business requirements
- Develop custom applications using Apex, Lightning components, and Visualforce
- Configure and optimize Salesforce core platforms (Sales Cloud, Service Cloud, Experience Cloud)
- Manage data migration, integration, and API development for Salesforce platforms
- Provide technical guidance on Salesforce platform best practices
- Document configurations and train users on implemented Salesforce solutions
- Maintain Salesforce Platform Developer or Administrator certification
- Campaign Creation and Management: Develop and manage email campaigns, journeys, and automations within the Salesforce Marketing Cloud platform
- Audience Segmentation: Build and manage audiences and segments for targeted marketing efforts
- Email Design and Implementation: Design, build, configure, and test emails, including dynamic content and responsive design
- Journey Builder and Automation Studio: Build, configure, and test journeys and automations based on business requirements
- Ability to conduct Discovery workshops with clients on Marketing initiatives to define business requirements
- Data Management: Handle data uploads, segmentation, and data management/architecture within the platform
- Analytics and Reporting: Monitor and analyze campaign performance, generating reports and insights
- Technical Expertise: Proficiency in Salesforce Marketing Cloud, SQL, and related technologies
- Configure Marketing Cloud Connect for integration between Salesforce CRM and Marketing Cloud
Skills
- 3+ years of Salesforce platform configuration experience
- Proven experience with Marketing Cloud setup and administration
- Salesforce Platform Developer or Administrator certification
- Strong problem-solving and communication skills
- Understanding of data privacy regulations related to marketing communication
- Hands-on experience with Salesforce Data Cloud architecture, including data streams, identity resolution, and unified profile configuration
- Ability to design and implement real-time segmentation and activation strategies between Data Cloud and Marketing Cloud (or other platforms)
- Proficiency in leveraging Data Cloud features such as Calculated Insights and advanced analytics/reporting
- Design and implement Salesforce solutions aligned with business requirements
- Develop custom applications using Apex, Lightning components, and Visualforce
- Configure and optimize Salesforce core platforms (Sales Cloud, Service Cloud, Experience Cloud)
- Manage data migration, integration, and API development for Salesforce platforms
- Provide technical guidance on Salesforce platform best practices
- Document configurations and train users on implemented Salesforce solutions
- Campaign Creation and Management: Develop and manage email campaigns, journeys, and automations within the Salesforce Marketing Cloud platform
- Audience Segmentation: Build and manage audiences and segments for targeted marketing efforts
- Email Design and Implementation: Design, build, configure, and test emails, including dynamic content and responsive design
- Journey Builder and Automation Studio: Build, configure, and test journeys and automations based on business requirements
- Ability to conduct Discovery workshops with clients on Marketing initiatives to define business requirements
- Data Management: Handle data uploads, segmentation, and data management/architecture within the platform
- Analytics and Reporting: Monitor and analyze campaign performance, generating reports and insights
- Technical Expertise: Proficiency in Salesforce Marketing Cloud, SQL, and related technologies
- Configure Marketing Cloud Connect for integration between Salesforce CRM and Marketing Cloud
- Marketing Cloud Email Specialist or Administrator certification
- Salesforce Certified Data Cloud Consultant certification or equivalent experience
Benefits
- Employer-paid medical, dental, and vision premiums for full time employees
- Short Term Disability, Life Insurance, Accidental and Critical Illness Coverage
- Unlimited PTO + Volunteer Time Off
- 10 Company Holidays
- 401k + 4% Company Match + No Vesting Period
- Monthly Wellness and Phone Stipends
- Training & Certificate Reimbursement
- Paid Parental Leave
- Pet Friendly Office in Milwaukee + Pet Insurance
- Bi-annual company get-together — Penrod Palooza!
Company Overview
Penrod develops and offers Salesforce.com solutions and consulting services. It was founded in 2010, and is headquartered in Milwaukee, Wisconsin, USA, with a workforce of 51-200 employees. Its website is http://penrod.co/.Company H1B Sponsorship
Penrod has a track record of offering H1B sponsorships, with 1 in 2024. Please note that this does not guarantee sponsorship for this specific role.