[Remote] Principal Product Designer, SIPS

Note: The job is a remote job and is open to candidates in USA. SoFi is a next-generation financial services company and national bank that is transforming personal finance. As a Principal Designer, you will lead the design vision and create world-class member experiences across SoFi's SIPS ecosystem, driving innovation and collaboration across teams.

Responsibilities

• Lead 0–1 company‑level big bets from problem framing to shipped MVP and iteration creating step‑change value for SoFi members
• Turn strategy into clear bets, roadmaps, and high‑quality product outcomes
• Own cross‑surface, system‑level experiences that connect SIPS into a coherent, delightful member journey
• Model IC leadership: no direct reports; high influence
• Define and socialize a clear design vision and north stars for one or more SIPS domains
• Translate vision into decision principles, experience frameworks, and measurable bets
• Architect patterns and systems (tokens, components, journeys) that scale across web, iOS, and Android
• Champion accessibility (WCAG 2.2 AA), privacy/security by design, and compliant, member‑first solutions
• Partner with Research and Data Science to de‑risk decisions, validate value, and instrument for learning
• Use experiments (A/B, holdouts, guardrails) to improve outcomes with confidence
• Lead from first principles and pixels; run crisp reviews; hold a high bar for detail and polish
• Unblock ambiguity; simplify complex flows; land production‑ready work faster with AI‑assisted build, testing, and documentation
• Build strong partnerships with Product, Engineering, Compliance, Risk, Support, and Marketing/Ops
• Mentor senior designers; raise org capability through modeling, critique, and improved presentation standards
• Be a power user of AI‑assisted design and research tools (e.g., Figma AI, Cursor, advanced prototyping, content/UX writing assistants, code‑adjacent tools)
• Establish best practices for prompt design, AI‑accelerated exploration, quick prototyping, and documentation with a human‑in‑the‑loop quality bar

Skills

• Track record leading multi‑team, multi‑quarter initiatives and shipping at scale across mobile and web
• Mastery in IA, interaction design, and visual systems; you sweat details and can teach others how
• Strong product sense: you frame problems, make trade‑offs clear, and tie craft to outcomes
• Comfortable in regulated domains; you partner well with Compliance, Risk/Fraud, and Security
• Fluency with experimentation, analytics, and instrumentation; you measure what you ship
• Exceptional storytelling and influence with executives and cross‑functional leaders
• Deep collaboration skills in distributed teams; you bring clarity, momentum, and calm
• Tools: Figma and modern prototyping; practical experience with AI‑powered design/research tooling
• Fintech or personal finance experience; data visualization at scale; marketplace/e‑commerce patterns
• Systems thinking across platform surfaces and shared services

Benefits

• To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
• SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
• Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
• SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [email protected].
• Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Company Overview

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