Note: The job is a remote job and is open to candidates in USA. Veracode is a global leader in Application Risk Management for the AI era, seeking a Product Marketing Manager to oversee the full product marketing lifecycle for their Application Risk Management platform. The role involves developing compelling value propositions, leading product launch strategies, and collaborating with cross-functional teams to drive growth and adoption.
Responsibilities
- Develop and refine positioning, messaging, and value propositions for Veracode’s core products and new innovations (e.g., AI-assisted remediation, Package Firewall, External Attack Surface Management, ASPM. Products worked on tbd)
- Lead end-to-end planning and execution for product launches, releases, and major feature updates — including campaign strategy, sales plays, and enablement
- Partner with sales enablement to create compelling sales collateral, pitch decks, battle cards, demos, and training materials to equip the sales team to win deals
- Work with content, demand gen, and creative teams to produce high-impact assets such as whitepapers, ebooks, webinars, blog posts, case studies, and website copy that highlight customer outcomes
- Partner closely with Product Management, Sales, Demand Generation, Field Marketing, and PR to drive pipeline, adoption, and revenue growth
- Conduct ongoing market research, win/loss analysis, competitive analysis, and buyer persona development to keep our messaging sharp and differentiated
- Collaborate with Customer Success and Product teams to gather insights and turn customer successes into compelling stories and references
Skills
- Product marketing experience in B2B SaaS (cybersecurity, application security, or DevSecOps experience strongly preferred)
- Proven ability to simplify complex technical concepts (especially around code security, vulnerabilities, AI in security, or software supply chain risks) into clear, benefit-driven messaging
- Strong track record of successful product launches and GTM execution
- Excellent written and verbal communication skills with experience creating sales collateral and customer-facing content
- Data-driven mindset — comfortable using win/loss data, usage metrics, and market insights to inform strategy
- Ability to thrive in a fast-paced environment and manage multiple priorities
- Bachelor's degree in Marketing, Business, Computer Science, or a related field (or equivalent experience)
- Experience in cybersecurity or application security (AppSec, SAST, SCA, DAST, DevSecOps)
- Familiarity with the developer and security buyer personas
- Experience working with AI-powered products or modern software development workflows
- Hands-on experience with tools like Salesforce, Highspot, Gong, or marketing automation platforms
Benefits
- Outstanding Medical, Dental, and Vision Coverage to meet all your healthcare needs.
- Wellness benefits to help you focus on what’s most important.
- “Take What You Need” time off policy.
- Extensive development and training offerings to help you grow your career at Veracode.
- Generous 401k match to help save for your future.
- Amazing community of professionals who take pride in what we do every day.
Company Overview
Veracode provides cloud-based app intelligence and security verification services to protect critical data across software supply chains. It is a sub-organization of TA Associates. It was founded in 2006, and is headquartered in Burlington, Massachusetts, USA, with a workforce of 501-1000 employees. Its website is http://www.veracode.com.