Note: The job is a remote job and is open to candidates in USA. Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. They are seeking a Senior Product Marketing Manager to shape product positioning and lead growth opportunities for their Health Plan and Public Sector segments.
Responsibilities
- Translate complex product capabilities into clear, persuasive, data-driven stories and crisp, high-quality sales collateral that improves conversion rates through each stage of the sales funnel
- Tailor product narratives, assets, and channel strategy to resonate with specific buyers and segments
- Lead cross-functional teams through high-stakes, fast-moving opportunities
- Maintain a strong understanding of the Health Plan and Public Sector landscape, including buyer dynamics, competitor positioning, procurement considerations, and segment-specific proof points
- Translate complex product capabilities and impact data into simple, compelling base narratives and pitch decks that resonate with senior decision-makers and buying committees
- Tailor Included Health’s core story for public sector audiences, where fiduciary accountability, transparency, peer validation, and defensible financial outcomes are especially important
- Tailor Included Health’s core story for health plan audiences, where access, member experience, integration, strategic fit with the plan’s existing model, pricing, and defensible financial outcomes are especially important
- Partner with Included Health’s analytics and actuarial teams to develop pre-sale analytics tools and processes that can be used to create compelling, data-driven business cases that generate early interest among target buyers
- Create the positioning strategy and plan to transform core product narratives into compelling, customized sales assets that address the buyer's key priorities and potential objections
- Lead development of tailored pursuit narratives, executive summaries, sales decks, one-pagers, proposal content, and other custom materials that bring Included Health’s value proposition to life, bringing forward relevant market, buyer, and competitive insights to sharpen positioning
- Partner on account-based marketing strategies, custom demos, proof points, and data-driven analyses that validate business need, demonstrate value, and support differentiated positioning in competitive pursuits
- Serve as the primary marketing lead within cross-functional pursuit pods, across multiple concurrent opportunities, to ensure that timelines, owners, dependencies, and outputs are well managed
- Contribute to the evolution of repeatable pursuit processes, templates, and content approaches that make custom support more effective and scalable over time
Skills
- 5+ years of product marketing experience, with meaningful experience in sales enablement, strategic pursuits, go-to-market strategy, or complex B2B deal support
- Strong experience developing messaging, positioning, and market-facing assets that combine crisp storytelling, compelling visuals, and persuasive data. This includes pitch decks, executive summaries, and other sales enablement materials
- Proven ability to work cross-functionally and deliver results in complex, fast-moving environments with many stakeholders and shifting priorities
- Strong interpersonal skills and a track record of building effective relationships across sales, product, analytics, and other partner teams
- Exceptional analytical skills, including the ability to interpret complex information, extract key insights, and translate them into clear commercial narratives
- Experienced in leveraging AI to produce high-quality marketing/sales content and improve processes
- Proficient in using the Google and/or Microsoft Suite of products
- Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and concisely to diverse internal and external audiences
- Strong project management skills and the ability to manage multiple priorities concurrently without sacrificing quality
- Bachelor's degree in Marketing, Business, or a related field; MBA a plus
- Experience in healthcare, digital health, health plan, public sector, or employer benefits environments
- Familiarity with public sector and/or health plan buying dynamics, including committee-based decision-making, consultant influence, procurement rigor, and the need for defensible, documented value narratives
- Experience supporting highly tailored sales pursuits involving multiple workstreams, executive audiences, and customized proof points or demos
Benefits
- Remote-first culture
- 401(k) savings plan through Fidelity
- Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
- Paid Time Off ("PTO") and Discretionary Time Off (9DTO")
- 12 weeks of 100% Paid Parental leave
- Family Building & Compassionate Leave: Fertility coverage, $25,000 for surrogacy/adoption, and paid leave for failed treatments, adoption or pregnancies.
- Work-From-Home reimbursement to support team collaboration home office work
Company Overview
Company H1B Sponsorship