Note: The job is a remote job and is open to candidates in USA. The National Basketball Association (NBA) is a global sports and media organization dedicated to connecting people through basketball. This role is responsible for leading the creation and publishing of content across the NBA’s Fantasy & Gaming digital ecosystem, particularly managing the @NBAFantasy social channels and ensuring engaging storytelling across various platforms.
Responsibilities
- Lead day-to-day content publishing and platform management for @NBAFantasy social channels, with a strong understanding of voice, tone, and audience behavior
- Lead day-to-day content publishing and platform management for NBA’s suite of free-to-play games (NBA Pick’em, etc.)
- Develop and execute platform-specific strategies across Instagram, X, TikTok, and emerging channels, optimizing content for each environment
- Monitor real-time NBA games and trends to create timely, engaging fantasy-focused social content
- Analyze social performance metrics and trends to inform content decisions and improve engagement
- Curate, program, and publish video, photo, statistical, and editorial content across NBA Fantasy & Gaming digital platforms
- Translate fantasy insights, player performance, and storylines into compelling, fan-friendly content
- Support content creation and publishing efforts across NBA.com and the NBA App, ensuring Fantasy & free-to-play games are represented within broader NBA coverage
- Collaborate with internal teams to align Fantasy and Free-to-Play content with key NBA tentpoles, moments, and initiatives
- Actively participate in content planning for Fantasy & Gaming across social and digital platforms
- Leverage promotional tools (push notifications, email, in-app placements) to amplify content reach and engagement
- Identify and introduce new content formats, series, and ideas tailored to Fantasy audiences
- Track and interpret engagement data to evaluate content performance and inform future programming
- Work with third-party content providers to edit, publish, and program Fantasy & Gaming content
- Provide oversight and quality control for externally produced content across Fantasy & Gaming channels
- Ensure all content aligns with NBA brand standards and Fantasy-focused editorial priorities
Skills
- Deep knowledge of NBA Fantasy, including players, teams, trends, and gameplay strategy
- Deep knowledge of NBA free-to-play games including Pick'em style, trivia, casual and skill-based
- Strong understanding of basketball analytics and how they translate to Fantasy performance
- Proven experience managing and publishing content on behalf of a brand across social media platforms
- Strong understanding of platform best practices (Instagram, X, TikTok, etc.) and audience behaviors
- Ability to interpret social analytics and trends to inform content strategy and optimization
- Experience working within a CMS (WordPress preferred)
- Understanding of the fantasy and free-to-play gaming space with the ability to create engaging, fantasy-driven content experiences
- Ability to turn data, stats, and real-time moments into compelling storytelling
- Strong communication skills, especially in a remote, fast-paced environment
- Experience working nights/weekends and reacting to live events on deadline
- Ability to collaborate cross-functionally with internal teams and external partners
- Proactive, creative thinker who can generate content ideas and execute quickly
- Bachelor's Degree in Journalism, Communications, or a related field
Benefits
- Medical
- Short-term disability
- Mental health coaching/therapy
- Sick time
Company Overview
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. It was founded in 1946, and is headquartered in Brooklyn, New York, USA, with a workforce of 1001-5000 employees. Its website is http://www.nba.com.Company H1B Sponsorship
National Basketball Association (NBA) has a track record of offering H1B sponsorships, with 2 in 2025. Please note that this does not guarantee sponsorship for this specific role.