Note: The job is a remote job and is open to candidates in USA. Tripadvisor is a leading travel and restaurant website company, and they are seeking a Search Engine Marketing (SEM) Analyst. The role involves participating in marketing campaigns, analyzing data for insights, and collaborating with teams to enhance SEM strategies.
Responsibilities
- Be an active member of an industry leading cross-disciplinary team of engineers, data scientists and analysts operating one of the world’s largest paid search programs
- Participate in large multinational marketing campaigns
- Identify scalable SEM growth opportunities
- Analyze marketing data to identify actionable insights
- Work collaboratively with data scientists and engineers to improve tools and processes
- Improve and optimize landing pages to optimize performance
- Stay abreast of the latest developments in SEM
- Design, execute, analyze, and scale testing outcomes
Skills
- Master's degree in Marketing, Business, Computer Science, Information Technology, Economics, or related field
- One (1) year of experience in the job offered or in a Search Engine Marketing (SEM) Analyst-related occupation
- Demonstrable experience working as a Paid Marketing Analyst for large, complex e-commerce data driven sites
- Utilizing Paid Marketing platforms, including Google AdWords and Bing Ads
- Analyzing large amounts of data and producing actionable insight
- Working on paid marketing across international markets
- Running and interpreting creative and bidding tests, including A/B tests
- Demonstrated expertise with excel or Google sheets including utilizing pivot tables to conduct data analysis and dashboard platforms for performance reporting
Benefits
- Telecommuting permitted up to 100%
Company Overview
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