Note: The job is a remote job and is open to candidates in USA. BOLD is a global organization dedicated to transforming work lives by helping people find jobs through innovative digital products. They are seeking a Senior Director of Marketing to lead their go-to-market strategies, drive demand generation, and enhance lifecycle engagement while collaborating closely with Sales, Product, and Revenue Operations.
Responsibilities
- Own marketing’s contribution to both new business and expansion pipelines
- Partner with Sales to align campaigns across SMB, Mid-Market, and Enterprise segments
- Orchestrate paid digital (search, social, display) and channel distribution
- Obsess over lead quality, funnel conversion, and CAC efficiency
- Build and scale robust lifecycle marketing and Account-Based Marketing (ABM) initiatives
- Collaborate with Account Management to drive retention, upsells, and cross-sell engagement
- Partner with Product Marketing to turn positioning into executable, multi-channel campaigns
- Ensure messaging is consistent and product priorities are seamlessly integrated into pipeline generation
- Define funnel metrics and attribution models in partnership with RevOps
- Use data-driven insights to optimize campaigns and inform future GTM investment decisions
- Guide and grow a high-performing team across Demand Generation, Digital Marketing, CRM/Lifecycle, and Marketing Operations
Skills
- 10+ years of progressive marketing leadership in high-growth SaaS, ecommerce, or marketplace environments
- Deep functional mastery of demand generation, performance marketing, and lifecycle/CRM marketing
- A strong understanding of two-sided marketplace dynamics, specifically the interplay between B2B and B2C
- You understand revenue drivers and business economics. While you don't 'own' the revenue number, you are commercially aware and results-driven
- A proven track record of aligning Product Marketing and Sales organizations to drive unified outcomes
- You use data to inform decisions, optimize performance, and iterate rapidly in a test-and-learn environment
- You thrive in fast-paced environments and have the execution skills to turn strategy into measurable business impact
- Background in online recruiting, job marketplaces, or HR tech
- Experience evolving an organization from 'lead gen' focus to a 'pipeline-focused' performance engine
- Experience in post-acquisition/integration environments or operating in global, multi-region businesses
Benefits
- Competitive salary
- Bi-annual bonus
- 401(k) plan with match
- Equity in company
- Flexible spending accounts (health, dependent care)
- Internet and home office reimbursement
- Medical, dental, and vision (optional plans for your family)
- Life & long-term disability insurance (optional)
- Mental health support and resources
- Wellness reimbursement (gym, health apps, etc.)
- Pet Insurance (optional)
- Flexible PTO
- Sick time policy
- Observed holidays
- Bonus and medical, dental, vision, life, short and long-term disability insurance, 401(k), paid time off, sick leave, and paid holidays, all subject to applicable plan terms
Company Overview
Bold specializes in providing products, tools, guidance, and support for the career industry. It was founded in 2004, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.bold.com/.Company H1B Sponsorship
BOLD has a track record of offering H1B sponsorships, with 1 in 2020. Please note that this does not guarantee sponsorship for this specific role.