Note: The job is a remote job and is open to candidates in USA. AAA-The Auto Club Group is a large organization providing membership, travel, insurance, and financial services across multiple states. They are seeking a Senior Manager, Social Media to define and lead the enterprise-wide social media vision and strategy, ensuring it drives brand growth and audience engagement. This role includes overseeing community management, influencer strategy, and the implementation of AI-enabled workflows to optimize social media performance.
Responsibilities
- Define and evolve enterprise-wide social media strategy across all channels
- Establish channel objectives, growth strategies, audience engagement plans, and KPI frameworks
- Guide expansion into emerging platforms while aligning social initiatives with broader brand and integrated marketing priorities
- Develop executive-level reporting, insights, and performance narratives tied to enterprise business objectives
- Participate in after-hours social monitoring and escalation management when necessary
- Establish standards for planning, taxonomy, tagging, reporting, governance, and brand safety
- Translate social performance insights into actionable business recommendations and optimization strategies
- Ensure compliance with enterprise social policies, moderation standards, and operational guidelines
- Partner with analytics and paid media teams to align cross-channel measurement and performance optimization
- Lead AI-enabled content workflows, automation initiatives, and content supply chain optimization
- Oversee social listening platforms, dashboards, analytics, and reporting frameworks
- Partner on Salesforce Marketing Cloud integrations and lifecycle marketing alignment
- Ensure responsible and effective use of AI and automation technologies across the social ecosystem
- Own enterprise influencer and creator strategy
- Lead the transition of influencer programs in-house
- Establish governance, KPIs, agency standards, and performance evaluation processes
- Evaluate influencer, creator, and agency partner effectiveness to ensure measurable business impact
- Provide leadership, coaching, and strategic direction to professionals supporting social media strategy and execution
- Lead and influence cross-functional stakeholders across a highly matrixed organization
- Foster a culture of innovation, accountability, collaboration, and continuous improvement
Skills
- Bachelor's degree in Marketing, Advertising, Business Administration, Communications, or a related field, or equivalent industry experience
- 7+ years of progressive experience leading enterprise-level social media and content strategy for a large, complex brand
- Demonstrated experience defining channel-level strategy across multiple social platforms
- Experience managing and influencing agency partners
- Working knowledge of Sprinklr, including publishing, listening, and reporting
- Understanding of Salesforce Marketing Cloud and lifecycle marketing
- Experience leveraging AI-enabled tools and modern content workflows
- Enterprise social media strategy and channel portfolio management
- Social media governance, accreditation, and brand safety standards
- AI-enabled content workflows and automation tools
- Social listening, sentiment analysis, and performance measurement frameworks
- Integrated marketing ecosystems and cross-channel measurement
- Strategic and systems thinking across complex organizations
- Advanced understanding of social platforms, trends, and audience behavior
- Data-informed decision making and insight translation
- Cross-functional leadership and executive stakeholder influence
- Agency, influencer, and partner management
- Clear communication and strategic storytelling
- Experience building or transforming in-house social media capabilities
- Experience operating in highly regulated or brand-sensitive environments
- Familiarity with emerging platforms and creator economy best practices
- Experience supporting distributed teams, field organizations, or agent networks
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