Note: The job is a remote job and is open to candidates in USA. aiEDU is a fast-growing nonprofit focused on making AI literacy accessible to learners. The Senior Marketing & Communications Lead will build and run aiEDU's content and media engine, overseeing content development, distribution, and audience growth, while collaborating with various stakeholders to enhance the organization's impact.
Responsibilities
- Market aiEDU's products, services, and events: design and execute campaigns that drive partnerships, downloads, views, participation, and revenue across product and curricular launches, research releases and reports, advocacy milestones and policy moments, and events (e.g., AI Literacy Day, conferences, convenings)
- Support aiEDU's growing partnership work with school districts and systems by helping reach and engage district leaders — building light-touch nurture journeys (e.g., email, LinkedIn, targeted content) that move district decision-makers from awareness to conversation
- Create compelling content across channels — LinkedIn and Substack, web copy and campaign landing pages, blog posts and newsletters, press kits and one-pagers — and, increasingly, build the templates, prompt libraries, and AI-assisted workflows that let aiEDU produce that content faster and more consistently
- Oversee end-to-end production of aiEDU Studios content, working with internal teams and vendors to keep output high-quality, on-brand, and aligned to strategic priorities — and build the production workflows (briefs, templates, repurposing pipelines) that turn each episode into clips, social, and written assets
- Maintain editorial calendars, production timelines, and content workflows
- Plan distribution and reuse up front: every flagship asset (report, episode, op-ed, launch) ships with a plan for how it will be promoted and repurposed across channels, rather than published once and left on its own
- Grow aiEDU's owned audiences — Substack, newsletter, LinkedIn — against clear reach and engagement goals, not just a publishing cadence
- Activate executive and staff voices, including aiEDU's leadership, as primary distribution channels, supporting executive-led content and amplification
- Develop partner, funder, and ecosystem relationships as deliberate distribution paths for co-created and co-branded content
- Position aiEDU and its leaders as the trusted, go-to authority on AI literacy and readiness — pitching and supporting earned media, podcasts, op-eds, and speaking opportunities, and maintaining media lists and relationships
- Support the distribution of media advisories, briefing materials, and rapid-response communications as needed; prepare media activity reports
- Build aiEDU's visibility in AI search and answer engines (AEO/GEO): structure content and original research so that tools like ChatGPT, Perplexity, Gemini, Google AI Overviews, and Claude cite aiEDU when people ask about AI in education
- Help shape co-branded communications, announcements, and shared storytelling with partners and funders
- Build and maintain the AI-first infrastructure behind the marketing function: reusable workflows, prompt libraries, brand-trained knowledge bases, templates, and lightweight tools that increase output and consistency
- Identify where AI can responsibly automate or accelerate work (drafting, repurposing, reporting, monitoring) and where human judgment and creativity should lead
- Document and steward MarCom standards so these systems are usable by the whole organization, not just the marketing team
- Develop internal communications that keep staff informed and aligned on messaging, campaigns, and organizational priorities
- Create centralized, on-brand MarCom materials and enable other teams to self-serve on presentations, meetings, and everyday communications using shared templates and the systems above
- Draft talking points, briefs, and background materials for presentations and panels, advocacy meetings and policy conversations, and partner and funder engagements
- Monitor media, policy, and education conversations relevant to AI and education, flagging opportunities for aiEDU to engage, and share insights with the Director to inform strategy
- Own a practical measurement layer that tracks both traditional performance (reach, engagement, conversion, partnership pipeline) and AI-era visibility (how often aiEDU is cited or mentioned in AI-generated answers), and translate it into recommendations that shape what aiEDU does next
Skills
- At least 5 years of experience in marketing, communications, and/or content development
- Excellent verbal and written communication skills
- Experience executing multi-channel communications campaigns with demonstrated, measurable outcomes
- A hands-on AI power user: comfortable using AI tools daily and, ideally, building the prompts, workflows, or simple systems that make a team more productive
- Comfort managing multiple projects and deadlines simultaneously
- A strategic, collaborative, and creative thinker who can adapt and prioritize moment to moment
- Working knowledge (not necessarily technical) of artificial intelligence and its intersection with the policy, ethical, workforce, and education landscapes
- Proficiency in the use of communications and marketing tools, such as Mailchimp, Airtable, video editing software, MuckRack, etc
- Bonus: familiarity with the shift toward AI search and answer engines (AEO/GEO) and how organizations earn visibility in AI-generated answers
Benefits
- Full health, dental, and vision coverage for you and any dependents
- Life insurance
- Short-term and long-term disability insurance
- Flexible work hours and location
- 15 annual organization holidays and flexible paid time off
- Up to 16 weeks of paid parental leave
- A generous annual stipend for home office expenses and professional development
- A 401k match of 4% vested immediately
Company Overview