Note: The job is a remote job and is open to candidates in USA. Appfire is a global software company that empowers teams to collaborate seamlessly. They are seeking a creative and strategic Partner Content & Communications Manager to drive the content and communications for their partner ecosystem, ensuring partners are informed, engaged, and ready to sell through effective messaging and program enablement materials.
Responsibilities
- Develop and maintain a partner messaging framework firmly rooted in the Appfire company narrative, ensuring consistency across all partner-facing communications
- Translate Appfire’s value proposition into channel-relevant language that resonates with resellers, referral partners, and technology alliances
- Own messaging alignment with product marketing, demand generation, and partner leadership as the business and partner program evolve
- Responsible for ensuring all partner-facing program content reflects a consistent, compelling brand voice that differentiates Appfire within the partner ecosystem
- Lead partner communication strategy and execution, developing end-to-end plans that drive partner awareness, understanding, and adoption
- Responsible for new program launch campaigns and engagement tactics
- Own the partner newsletter—from editorial calendar to production to delivery—keeping partners informed on program updates, product launches, promotions, and company news
- Write and manage ad hoc partner email communications, including program announcements, co-sell campaigns, enablement alerts, and time-sensitive updates
- Drive communication timelines and ensure accuracy across all outbound partner touchpoints, ensuring coordination with channel, marketing, and operations teams
- Develop and maintain copy and content for the partner portal, including program pages, resource descriptions, benefit summaries, and onboarding materials
- Regularly audit existing portal content to ensure accuracy, relevance, and alignment with current messaging and program structures
- Make recommendations and/or improvements to processes, systems, marketing offerings to improve partner engagement and experience
- Influence the web and operations teams to implement content updates efficiently and maintain a well-organized partner portal experience
- Own the communication and enablement plan for new channel program launches—developing strategy, content, timelines, and coordination across internal and partner-facing workstreams
- Create enablement content that helps partners understand and activate Appfire channel programs, including program guides, benefit explainers, playbooks, and FAQs
- Lead the development and distribution of enablement assets across cross-functional stakeholders including channel, product marketing, sales, and operations
- Develop the content and communication to support the launch of new program tiers, incentives, or initiatives with compelling, on-time communications and materials that drive partner engagement
- Produce broad range of partner-facing content including one-pagers, co-branded templates, presentation decks, sales aids, and campaign briefs
- Influence and work closely with design to bring content to life visually, providing clear briefs and creative direction that reflect the Appfire brand and partner program positioning
- Maintain a well-organized content library that makes it easy for partners and internal teams to find and use the right materials at the right time
- Continuously evaluate content performance and partner feedback to improve content quality, relevance, and effectiveness
- Manage external vendors in support of content and communications development
Skills
- 5+ years of experience in content marketing, partner marketing, channel communications, or a related field—ideally within a B2B SaaS or technology company
- Exceptional writing and editing skills, with the ability to adapt tone and style for different formats and audiences
- Demonstrated experience developing or contributing to messaging frameworks, narrative platforms, or brand voice guidelines
- Experience leading, planning and executing launch communications or go-to-market programs, with a track record of driving partner or customer awareness and adoption
- Strong project management instincts—able to manage multiple workstreams, meet deadlines, and keep stakeholders aligned without sacrificing quality
- Familiarity with partner or channel ecosystems; understanding of how resellers, referral partners, or ISVs operate is a strong plus
- Experience writing for partner portals, email platforms, or enablement systems (e.g., Impartner, Allbound, Seismic, or similar)
- Comfortable working cross-functionally with marketing, sales, product, and operations teams in a fast-paced environment
- Experience with the Atlassian ecosystem or marketplace partner programs
- Familiarity with channel program structures including tiers, MDF, deal registration, and co-selling motions
- Background in or exposure to partner enablement platforms and LMS tools
- Ability to thrive in a highly collaborative, remote-first environment with a bias toward action and a high bar for craft
Benefits
- Equity - Every Appfire team member is eligible for company equity, fostering a true sense of ownership and connection to our growth.
- Generous PTO and additional 3 fully paid days each year to participate in our Corporate Social Responsibility (CSR) program supporting local communities.
- The role is fully remote for candidates based in the US, Canada or UK.
Company Overview