Note: The job is a remote job and is open to candidates in USA. MDalgorithms is a rapidly growing AI consumer healthcare company that aims to provide accessible dermatology care through its innovative brands. They are seeking a Senior Performance Marketer to manage significant paid social advertising spend and optimize campaign performance across multiple channels, working closely with the CEO and various teams to enhance customer acquisition strategies.
Responsibilities
- Own setup, launch, optimization, and scaling of paid social campaigns across MDhair, MDacne, and Nuvane
- Lead Meta Ads execution across prospecting, retargeting, creative testing, budget allocation, and scaling
- Test and grow additional paid social channels such as Snapchat, Pinterest, YouTube, X, TikTok, and Apple Search Ads
- Analyze performance across CAC, ROAS, MER, LTV, CVR, spend, revenue, and contribution margin
- Turn campaign data into clear recommendations on what to scale, pause, rebuild, or test next
- Work closely with creative, design, and growth teams to turn performance insights into stronger ad concepts, briefs, landing pages, and funnels
- Maintain clear reporting and communicate what is working, what is not, and what we should do next
Skills
- 6+ years of hands-on paid social or performance marketing experience, ideally in DTC, ecommerce, health, beauty, wellness, or subscription businesses
- Deep experience managing and optimizing Meta Ads campaigns across prospecting, retargeting, creative testing, and scaling
- Experience with at least some of the following channels: Snapchat Ads, Pinterest Ads, YouTube Ads, X Ads, TikTok Ads, Apple Search Ads, or other paid acquisition platforms
- Strong understanding of performance metrics including CAC, ROAS, MER, LTV, AOV, CVR, CPA, CPM, CTR, payback period, and contribution margin
- Experience managing meaningful monthly ad spend and making budget allocation decisions based on performance data
- Ability to structure clean creative tests, audience tests, landing page tests, and funnel experiments
- Strong creative intuition. You understand how hooks, angles, offers, UGC, testimonials, statics, and video ads translate into performance
- Comfort working with designers, creative strategists, editors, and copywriters to turn performance insights into better ads
- Strong analytical skills and comfort building or maintaining reports in spreadsheets, ad platforms, GA4, Triple Whale, Northbeam, Looker, or similar tools
- A self-starter who can operate without heavy process, move quickly, and create structure where needed
- Clear, concise communicator, written and verbal
- Experience scaling paid social for DTC health, beauty, skincare, haircare, wellness, or telehealth brands
- Experience with subscription ecommerce and recurring revenue models
- Experience managing multiple brands or products at the same time
- Experience working with AI tools for ad creation, performance analysis, creative iteration, or workflow automation
- Experience with landing page testing, offer testing, CRO, or funnel analysis
- Strong understanding of platform policies for health, beauty, medical, supplement, or personal-care advertising
Benefits
- Fully remote, flexible working environment
- Real ownership over paid social performance across three growing consumer healthcare brands
- Direct impact on customer acquisition, creative strategy, and how we scale the business
- A team that values speed, curiosity, clear thinking, and doing things that actually work
- Opportunity to work at the intersection of AI, healthcare, ecommerce, creative production, and performance marketing
- Competitive compensation commensurate with experience
Company Overview
MDalgorithms uses smart algorithms and computer vision to provide real time mobile tools for people with health disorders. It was founded in 2016, and is headquartered in San Francisco, California, USA, with a workforce of 11-50 employees. Its website is http://www.mdalgorithms.com.