Note: The job is a remote job and is open to candidates in USA. Independence Pet Holdings is a corporate holding company managing a diverse portfolio of pet health brands and services. They are seeking a Senior Performance Marketing Manager to lead performance marketing efforts across its portfolio, providing strategic guidance, evaluating performance, and shaping acquisition strategies to maximize customer acquisition and marketing efficiency.
Responsibilities
- Serve as the centralized performance marketing expert across the IPH portfolio, providing strategic guidance to Brand, Aggregator, Commercial, and Executive Leadership teams
- Evaluate performance across brands, acquisition channels, and customer journeys to identify growth opportunities, investment priorities, and performance risks
- Analyze customer acquisition economics, including media efficiency, customer acquisition cost, lifetime value, and return on marketing investment, and translate findings into actionable recommendations
- Assess how owned brands, aggregator partners, and acquisition channels interact across the portfolio, identifying opportunities to improve overall enterprise performance while minimizing overlap and cannibalization
- Partner with stakeholders to shape acquisition strategies, budget allocation decisions, and growth priorities across the portfolio
- Support growth strategy for IPH-owned aggregators and external marketplace partners by evaluating acquisition performance, funnel effectiveness, and expansion opportunities
- Monitor competitive activity, marketplace dynamics, and industry trends to identify risks and opportunities that impact portfolio growth
- Partner with Analytics teams to strengthen attribution, forecasting, incrementality testing, and performance measurement frameworks
- Lead performance marketing strategy across paid search, paid social, affiliate/aggregator, and emerging acquisition channels
- Partner with internal teams, agencies, and platform partners to drive best-in-class campaign execution, optimization, and performance improvement
- Identify and prioritize opportunities across audience targeting, bidding strategies, creative, landing pages, customer journeys, and conversion optimization
- Develop acquisition strategies that connect awareness, consideration, and conversion efforts into a cohesive growth framework
- Evaluate new acquisition channels, technologies, and marketing capabilities that can expand customer acquisition capacity and improve efficiency
- Monitor the evolving impact of AI-powered search, answer engines, agentic experiences, and emerging discovery platforms, developing recommendations for how IPH should adapt its acquisition strategies
- Identify opportunities to leverage AI-driven marketing technologies, automation, and new acquisition models to drive competitive advantage and long-term growth
Skills
- Bachelor's or Master's degree in Marketing, Business, or a related quantitative field
- 6–10+ years of experience in performance marketing, growth marketing, digital acquisition, media strategy, or related disciplines
- Deep expertise in paid search and paid social marketing, including platform management and optimization
- Strong understanding of attribution methodologies, incrementality testing, measurement frameworks, and marketing analytics
- Experience managing or influencing multi-million-dollar media budgets
- Demonstrated ability to diagnose performance issues and translate insights into actionable growth strategies
- Strong understanding of customer acquisition funnels, conversion optimization, and digital marketing economics
- Experience working with agencies, platform partners, and cross-functional stakeholders
- Excellent analytical, communication, and stakeholder management skills
- Familiarity with marketplace, aggregator, affiliate, comparison shopping, or lead generation business models preferred
Benefits
- Comprehensive full medical, dental and vision Insurance
- Basic Life Insurance at no cost to the employee
- Company paid short-term and long-term disability
- 12 weeks of 100% paid Parental Leave
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- Retirement savings plan
- Personal Paid Time Off
- Paid holidays and company-wide Wellness Day off
- Paid time off to volunteer at nonprofit organizations
- Pet friendly office environment
- Commuter Benefits
- Group Pet Insurance
- On the job training and skills development
- Employee Assistance Program (EAP)
Company Overview