Note: The job is a remote job and is open to candidates in USA. Customer.io is a platform used by over 8,000 companies to send automated communications. They are seeking a Senior Product Marketing Manager to shape product understanding and adoption, working closely with various teams to drive market impact and product expertise.
Responsibilities
- Own go-to-market strategy for your product areas — positioning, messaging, launch execution, and measurement
- Partner embedded with EPD squads to shape feature narratives and ensure launches land with real market impact
- Drive product adoption and activation — connect PMM work directly to the metrics that matter to the business
- Own competitive intelligence for your domain — synthesize insights and arm the team with sharp, actionable positioning
- Collaborate with demand gen, growth, and sales enablement to connect the product story to pipeline and revenue
- Build deep customer and product expertise, becoming the go-to subject matter expert on your areas of ownership
Skills
- 5+ years of product marketing experience in B2B SaaS
- Experience in marketing technology, messaging, or an adjacent domain — or a proven track record of quickly developing deep domain expertise in a new space
- Strong storytelling skills across written, verbal, and visual formats — you make complex products feel clear and compelling
- Cross-functional collaboration experience — you've worked embedded with product teams, not just handed off deliverables
- A track record of tying PMM work to business outcomes: adoption, activation, retention
- Experience at early-to-mid stage high-growth companies; you're comfortable with ambiguity and moving fast
- A habit of working with AI tools as part of your everyday workflow
Benefits
- 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family
- 16 weeks paid parental leave
- Unlimited PTO
- Stipends for remote work and wellness
- A professional development budget
Company Overview
Customer.io enables users to send newsletters to selected segments of customers using their website data. It was founded in 2012, and is headquartered in Portland, Oregon, USA, with a workforce of 201-500 employees. Its website is https://customer.io.