Note: The job is a remote job and is open to candidates in USA. Kardium Inc. is a company dedicated to improving lives through innovative medical devices, specifically targeting atrial fibrillation. The Senior Product Marketing Manager will support the Director of Marketing by developing and executing marketing initiatives for the Globe® Pulsed Field System, ensuring clinical accuracy and effective communication across various teams.
Responsibilities
- Support Strategic Messaging & Positioning
- Translate EP workflows, clinical data, and competitive insights into accurate, compelling marketing content
- Ensure all materials reflect the messaging and positioning strategy
- Validate clinical accuracy and competitive differentiation across commercial assets
- Launch Campaign Execution
- Support the Director of Marketing in executing the integrated launch campaign for the Globe® System
- Manage day‑to‑day coordination with agencies and internal teams to ensure deliverables meet strategic direction
- Develop content, review creative, and ensure EP accuracy across campaign materials
- Agency & Contractor Management
- Serve as the primary execution partner for agency deliverables, ensuring alignment with briefs and strategy
- Provide EP expertise, feedback, and quality control on creative concepts, content, and materials
- Manage timelines, reviews, and cross‑functional approvals
- Sales Tools & Commercial Materials
- Develop high‑quality sales tools including brochures, presentations, animations, recorded cases, conference posters, videos, and competitive messaging guides
- Ensure all materials are evidence‑based, compliant, and optimized for sales effectiveness
- Partner with Sales leadership to identify needs and refine tools based on field feedback
- Conference Strategy & Execution
- Support the Director of Marketing in planning and executing major EP conferences (AF Symposium, HRS, HRX etc.)
- Lead development of booth content, scientific messaging, and on‑site materials such as videos, posters, recorded cases and sales talk-tracks
- Ensure conference presence reflects EP credibility and aligns with launch objectives
- Cross‑Functional Collaboration
- Work closely with Clinical, Medical Affairs, Product and Sales to ensure accuracy and alignment across all physician‑facing materials
- Provide EP expertise to support internal reviews, claims development, and competitive assessments
Skills
- Bachelor's degree in Business, Marketing, Life Sciences, Healthcare, or related field
- 8+ years of experience in electrophysiology (marketing, clinical, commercial, or hybrid roles)
- Strong understanding of EP procedures, ablation technologies, and competitive landscape
- Demonstrated ability to translate complex clinical concepts into clear, compelling marketing content
- Experience developing sales tools and commercial materials for complex medical technologies
- Excellent written and verbal communication skills, including comfort working with physicians and clinical stakeholders
- Strong project management skills with the ability to manage multiple concurrent initiatives
- Ability to travel domestically up to 25–35%
- Experience supporting product launches in EP or cardiology
- Experience developing conference materials and managing event execution
- Familiarity with compliance requirements related to healthcare marketing and HCP interactions
Benefits
- 5% 401k contribution
- Participate in Kardium’s stock option plan
- Comprehensive medical & dental coverage – for all permanent employees – effective as of Day 1, with no waiting period.
- Work-day flexibility
- 3 personal days per year
- Support – for you (and your dependents) overall well-being.
- Career progression and learning support.
- Professional membership support.
Company Overview
Kardium has developed the Globe System - a revolutionary medical device for the diagnosis and treatment of atrial fibrillation. . It was founded in 2007, and is headquartered in Burnaby, British Columbia, CAN, with a workforce of 501-1000 employees. Its website is http://kardium.com.