Note: The job is a remote job and is open to candidates in USA. Andover Properties is a rapidly growing investment firm specializing in alternative real estate asset classes. They are seeking an experienced Social Media & Content Manager to lead social media strategy, content creation, and community engagement for their car wash and storage brands across multiple platforms.
Responsibilities
- Own and manage accounts across Facebook, Instagram, TikTok, X, LinkedIn, YouTube, and Google Business Profile for both brands and all locations
- Develop and maintain monthly/quarterly content calendars aligned with brand goals, seasonal promotions, and location-level needs
- Plan and execute paid and organic campaigns; coordinate with marketing leadership on budget, targeting, and performance
- Track KPIs (reach, engagement, follower growth, conversions) and provide regular reporting to the VP of Marketing
- Serve as primary in-house designer -- producing social posts, ads, flyers, signage, and branded collateral using Canva and supporting tools
- Produce original photo, video, and graphic content optimized per platform (Reels, TikTok, Shorts, static, stories)
- Leverage AI tools (ChatGPT, Claude, Midjourney, Adobe Firefly, Canva AI) to accelerate ideation, copywriting, and image generation without sacrificing quality
- Maintain organized digital asset libraries and brand kits across both brands
- Monitor and respond to comments, DMs, reviews, and customer feedback across all platforms in a timely, on-brand manner
- Escalate operational issues or complaints to the appropriate site managers and stakeholders
- Surface user-generated content and build community engagement around both brands
- Manage projects, approvals, and content workflows in monday.com; communicate via Microsoft Teams and Outlook
- Partner with location managers to capture authentic, location-specific content
- Coordinate with external vendors, photographers, or freelancers as needed
Skills
- 5-7 years of professional social media experience managing a large, multi-location, or franchise brand
- Strong portfolio of social content, campaigns, and branded creative work across platforms and formats
- Proven ability to produce in-house design work without routine outsourcing
- Demonstrated experience leveraging AI tools to multiply content output
- Experience managing customer feedback, reviews, and community engagement on behalf of a brand
- Excellent written communication skills; able to adapt tone across two distinct brands
- Highly organized with strong project management skills across multiple priorities and stakeholders
- Advanced Canva proficiency (templates, brand kits, team workflows, Canva AI). Strong design fundamentals -- layout, typography, color, hierarchy
- Ability to design across formats: digital social, print signage, large-format, and in-location materials. Short-form video editing (Reels, TikTok, Shorts); Adobe Creative Suite a strong plus
- Hands-on experience using AI for copywriting, image generation, video editing, and workflow automation at scale. Skilled prompt writer with brand-safety awareness
- Native fluency in Facebook, Instagram, TikTok, X, LinkedIn, YouTube, and Google Business Profile
- Social management platforms (Sprout Social, Hootsuite, Later, or Meta Business Suite). Proficiency in monday.com and Microsoft 365
- Comfortable interpreting analytics dashboards and building clean, executive-ready reports
- Background in multi-location, franchise, consumer services, hospitality, or retail industries
- Familiarity with paid social advertising and basic media buying
- Experience producing signage or print collateral in addition to digital assets
Benefits
- Generous Paid Time Off
- Health, Vision Dental and 401(k) and match options
- Fully remote work environment
Company Overview
Andover Properties is a real estate company. It was founded in 2002, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is https://www.andoverprop.com/.