Note: The job is a remote job and is open to candidates in USA. Origin is a company dedicated to transforming women's healthcare by making pelvic floor and whole-body physical therapy more accessible. They are seeking a creative independent contractor to provide social media strategy, content production, and community engagement services for their Instagram and TikTok channels, aimed at growing their presence and amplifying the pelvic health conversation.
Responsibilities
- Oversee and manage Origin's Instagram and TikTok accounts
- Produce a consistent volume of on-brand video and static content that educates, validates, and builds trust with our audience
- Write copy and develop design briefs for our freelance designer; design some assets yourself
- Partner with internal experts to translate complex clinical concepts into social-first formats. Consultant will provide guidance on scripting and on-camera presence for expert-led content
- Manage daily community interactions and respond to DMs and comments within 24 hours on weekdays. Proactively engage with relevant creators, brands, and clinicians
- Identify and vet potential creator partners, delivering curated recommendations to the Marketing Lead for contracting
- Share a monthly readout documenting content performance, engagement trends, and data-driven strategic recommendations
Skills
- Experience managing and growing engaged communities across Instagram and TikTok
- Ability to understand and translate Origin's brand voice — authoritative and evidence-based, but also warm, uplifting, and judgment-free — to social
- Deep understanding of what social platforms value: authentic expertise over marketing speak
- Proven track record spotting trends and making fast, confident calls on what's right for the brand
- Comfort picking up clinical concepts quickly and translating them for a general audience without losing accuracy
- Proficiency in mobile-first video and static asset production, editing tools (e.g. CapCut, Figma, or similar), and social platform analytics
- Ability to manage an independent project workflow with minimal supervision and high accountability for results
Company Overview
Origin provides physical therapy designed for women & mothers offering expert care for common female health issues, on-line and in-person. It was founded in 2007, and is headquartered in Los Angeles, California, USA, with a workforce of 51-200 employees. Its website is https://www.theoriginway.com/.