Note: The job is a remote job and is open to candidates in USA. HealthEquity is dedicated to saving and improving lives by empowering healthcare consumers. As a Senior CRM Business Analyst, you will deliver Salesforce.com solutions that enhance program functionality and service delivery, collaborating with various stakeholders to define and execute scalable solutions.
Responsibilities
- Elicit, analyze, and document business requirements; lead workshops, interviews, and process reviews to clarify objectives, scope, and success measures
- Own the functional design for complex, multi-workstream CRM initiatives, balancing business needs with platform best practices and out-of-the-box (OOTB) capabilities
- Translate requirements into epics, user stories, acceptance criteria, process flows, use cases, and functional specifications
- Partner with Solution Architects and technical teams to design solutions across Salesforce capabilities (configuration, automation, data, security, and integrations)
- Collaborate daily with Development, Configuration, QA, and Release teams to refine backlog items, remove ambiguity, and support delivery through UAT and go-live
- Review proposed technical solutions to confirm alignment with business processes, compliance needs, data governance, and operational readiness
- Plan and prioritize systems enhancements; support roadmap planning, dependency management, and release communications
- Document and maintain operational process flows, training inputs, and support handoffs to ensure smooth adoption
- Drive continuous improvement by identifying optimization opportunities, simplifying processes, and promoting reusable patterns and standards
Skills
- Bachelor's degree in related field or relevant experience
- 5+ years of implementation experience with Salesforce.com Sales and Service clouds
- Salesforce Platform Administrator Certification (required)
- Proven ability to lead requirements and functional design for complex CRM initiatives, including cross-functional and cross-system dependencies
- Hands-on understanding of Salesforce configuration and automation, with the ability to distinguish when to use OOTB vs. custom approaches
- Strong analytical/problem-solving skills and the ability to simplify ambiguous problems into actionable requirements
- Excellent written and verbal communication skills; comfortable presenting to stakeholders and facilitating working sessions
- Experience working in an Agile/Scrum delivery model (backlog refinement, sprint ceremonies, UAT coordination)
- Knowledge management and AI-assisted experiences (including Salesforce Knowledge/AI capabilities where applicable)
- Experience with enterprise Salesforce integrations: REST/SOAP APIs, platform events/event-driven patterns, middleware (e.g., iPaaS), ETL/data sync, and single sign-on (SSO) concepts
- Salesforce Consultant certification in Sales and/or Service (preferred)
- Experience with Salesforce integration strategy and API-based designs (data mapping, error handling, monitoring, and supportability)
- Working knowledge of Salesforce Einstein, AI features, and next-best-action/automation patterns
- Experience with Salesforce Knowledge AI (preferred)
- Experience with Salesforce Agentforce capabilities (preferred)
- Domain experience with health benefits administration processes (HSA, FSA, COBRA, etc.)
Benefits
- Performance-based incentives as part of the total compensation package
- Medical, dental, and vision
- HSA contribution and match
- Dependent care FSA match
- Uncapped paid time off
- Paid parental leave
- 401(k) match
- Personal and healthcare financial literacy programs
- Ongoing education& tuition assistance
- Gym and fitness reimbursement
- Wellness program incentives
- HealthEquity covers all required travel and accommodations for onsite Trailhead onboarding training
- Reasonable accommodations to team members with qualifying disabilities
Company Overview
HealthEquity connects health and wealth by administering Health Savings Accounts (HSAs) and other consumer-directed benefits. It was founded in 2002, and is headquartered in Draper, Utah, USA, with a workforce of 1001-5000 employees. Its website is http://www.healthequity.com.