Note: The job is a remote job and is open to candidates in USA. Quince is a tech company disrupting the retail industry by leveraging AI, analytics, and automation. They are seeking a Senior Manager, Feed-Based Growth to develop and scale feed-driven advertising programs across various platforms, ensuring effective adaptation and optimization of product feeds and creative systems.
Responsibilities
- Own the feed-based advertising strategy across platforms (Meta, TikTok, Pinterest, Reddit, AppLovin)
- Adapt core product feeds to meet platform-specific requirements and best practices
- Build modular creative frameworks that leverage feeds across platforms
- Design scalable campaign structures that balance control with automation
- Define KPIs appropriate for nascent channels (e.g., CTR, CVR, CPA, ROAS, assisted conversions)
Skills
- 5-8+ years of performance marketing experience, years of performance marketing experience with strong feed-based expertise
- Hands-on experience launching feed based programs or scaling at least one of: Meta, TikTok, Pinterest, Reddit, AppLovin
- Deep understanding of product feeds, catalogs, and automation-driven advertising
- Strong experimentation mindset with the ability to operate amid ambiguity
- Highly analytical, with comfort making decisions from incomplete data
- Proven ability to build programs from zero to scale
- Comfortable operating at both strategic and executional levels
- Experience working with large product catalogs in ecommerce environment
- Be a proactive self-starter who enjoys a fast-paced, results-oriented work environment
- Have strong program management and organizational skills, being able to manage multiple projects, deadline and priorities with ease
- Test, Learn and Scale mindset with a strong bias for action
- Strong proficiency in Google sheets/Excel
- Experience managing global or multi-region DPA programs
- Familiarity with incrementality testing and advanced measurement frameworks
- Familiarity with structured databases and ability to use SQL to pull data
- Understanding of attribution models, measurement frameworks, and automation tools
- Experience in ecommerce or multi-category retail
- Experience working with creators, UGC pipelines, or influencer programs
- Background in international or cross-market expansion
- Familiarity with feed management tools: Feedonomics, Marpipe, Smartly
Company Overview
Quince is an e-commerce company that offers apparel, accessories, home goods, and personal care products through an online platform. It was founded in 2018, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.quince.com.