Note: The job is a remote job and is open to candidates in USA. SharkNinja is a global product design and technology company focused on innovative lifestyle solutions. They are seeking a Senior Manager, Marketing Analytics to lead the integration of AI in marketing decision-making, leveraging data to enhance performance and inform strategic positioning.
Responsibilities
- Launch performance intelligence: Develop the frameworks, metrics, and AI-powered models that enable SharkNinja to systematically evaluate go-to-market success — identifying the drivers of launch performance across markets and product lines
- Content effectiveness: Build the measurement infrastructure to assess social content effectiveness, surface performance patterns, and connect content signals to broader marketing and commercial outcomes
- Upstream market intelligence: Leverage AI to synthesize competitive, consumer, and category signals that inform upstream positioning decisions and give SharkNinja a forward-looking view of the market
- Data infrastructure & AI enablement: Design and maintain the data pipelines and AI tooling that underpin launch intelligence, content effectiveness, and upstream market analysis — ensuring quality, scalability, and alignment with the broader global marketing strategy
- Cross-functional partnership: Collaborate with Marketing, Analytics, IT, and Commercial Data teams to align priorities and translate analytical outputs into decisions that move the business forward
Skills
- Bachelor's in Data Science, Analytics, Computer Science, or related field
- 8–10 years in analytics or data science, with demonstrated experience applying AI or ML in a commercial context
- Practical experience deploying AI and machine learning solutions that generate measurable business impact, not just theoretical knowledge
- Proficiency in tools such as Snowflake, dbt, and Fivetran, with strong knowledge of ETL/ELT processes and visualization platforms
- Ability to connect data and AI outputs to marketing and business outcomes, with enough fluency across media, social, and go-to-market to ask the right questions
- Strong ability to communicate across technical and non-technical audiences and influence senior stakeholders with data-driven recommendations
- Proven ability to build hands-on while enabling broader team success. Comfortable operating with ambiguity and establishing structure in a fast-moving, matrixed environment
- Master's degree in Data Science, Analytics, Computer Science, or related field
- CPG, retail, or consumer technology background
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Flexible spending accounts
- Health savings accounts (HSA) with company contribution
- 401(k) retirement plan with matching
- Employee stock purchase program
- Life insurance
- AD&D
- Short-term disability insurance
- Long-term disability insurance
- Generous paid time off
- Company holidays
- Parental leave
- Identity theft protection
- Pet insurance
- Pre-paid legal insurance
- Back-up child and eldercare days
- Product discounts
- Referral bonus program
- Competitive health insurance
- Retirement plans
- Paid time off
- Employee stock purchase options
- Wellness programs
- SharkNinja product discounts
- High impact Learning Programs featuring bold voices redefining what’s possible
Company Overview
Company H1B Sponsorship