Note: The job is a remote job and is open to candidates in USA. Robert Half is seeking a Senior Marketing Analytics Consultant to support a high-profile media engagement focused on campaign measurement and performance analysis. The role involves analyzing marketing performance across channels, integrating with cross-functional teams, and delivering insights to influence business and media investment decisions.
Responsibilities
- Analyze campaign performance across paid, owned, and earned media channels
- Build and apply regression-based models to measure marketing effectiveness
- Develop reporting frameworks, performance summaries, and campaign wrap-ups
- Generate actionable insights and strategic recommendations for stakeholders
- Partner with planning, investment, activation, and analytics teams to support campaign optimization
- Evaluate audience performance and segmentation opportunities
- Design and execute measurement approaches to assess media effectiveness
- Support budget allocation decisions through data-driven analysis
- Present findings and recommendations to both internal teams and client stakeholders
- Identify opportunities to improve measurement methodologies and analytics processes
- Provide analytical support for ad hoc business and marketing initiatives
Skills
- 7+ years of experience in marketing analytics, media analytics, marketing science, advertising analytics, or a related field
- Experience working within a media agency, advertising agency, or media-focused environment
- Strong expertise in regression modeling, statistical analysis, and campaign measurement
- Proven experience measuring and optimizing multi-channel media campaigns
- Ability to translate complex data into clear, actionable business insights
- Strong presentation, communication, and stakeholder management skills
- Experience presenting findings to clients and executive audiences
- Audience segmentation and consumer analytics experience
- Attribution, forecasting, and ROI modeling expertise
- Experience working with first-party and third-party data solutions
- Familiarity with data clean rooms and data lake environments
- Media budget optimization experience
- Team leadership, mentorship, or project leadership experience
Company Overview
Robert Half provides staffing, recruiting, finance, and accounting services. It was founded in 1948, and is headquartered in Frankfurt, Hessen, DEU, with a workforce of 10001+ employees. Its website is https://www.roberthalf.de.