Note: The job is a remote job and is open to candidates in USA. AssetWatch is a company dedicated to enhancing manufacturing uptime through condition monitoring solutions. They are seeking a Strategic Marketing Programs Manager to lead and execute key marketing initiatives, manage strategic partnerships, and drive campaign performance in a fast-paced environment.
Responsibilities
- Own and execute key strategic media and partner programs
- Own day-to-day management and performance of long-term strategic media partner programs and support strategic tactics from the AssetWatch partnership team
- Plan and execute co-marketing campaigns including webinars, events, content, newsletters, and targeted placements, including defined revenue targets, KPIs, and shared success metrics
- Navigate partner communications thoughtfully—balancing advocacy, collaboration, and business goals
- Standardize processes that improve consistency, predictability, and scalability of partner-led motions
- Build and maintain senior-level relationships with partner stakeholders to influence joint priorities and long-term growth
- Advocate for the company’s vision and value proposition within strategic alliances and broader market conversations
- Plan and execute regional events, trainings, and field activations tied to strategic partner programs including vendor coordination, registration, AV, shipping, and on-site execution
- Support broader AssetWatch partner initiatives as needed in collaboration with the partnerships team
- Evaluate event performance and contribute to recommendations for future investments
- Help shape campaign briefs, partner messaging, and promotional plans
- Collaborate with Product Marketing and Creative to develop compelling co-marketing content, and lead review and approvals for content produced externally
- Ensure messaging is clear, concise, and tailored to partner audiences
- Adapt messaging in real time during partner conversations and campaign execution
- Identify and coordinate with industry voices, creators, and external partners
- Assist in briefing, content development, and campaign execution for influencer initiatives
- Manage timelines, publishing schedules, and campaign tracking
- Collaborate with leadership to evolve and scale the program over time
- Partner with Marketing Ops to track campaign performance, engagement, and pipeline influence
- Own follow-through on partner deliverables, timelines, and reporting
- Contribute to partner reviews and internal updates with clear insights and recommendations
- Continuously optimize programs based on performance data and feedback
Skills
- 3–5+ years of experience in B2B marketing, preferably in partner marketing, account management, field marketing, or demand generation
- Proven ability to own and execute marketing programs tied to pipeline goals
- Strong project management skills with the ability to manage multiple high-priority workstreams simultaneously
- Demonstrated ability to build and scale strategic partnerships that deliver measurable, multi-quarter revenue impact
- Experience working with external partners and vendors, with the ability to build trust and manage relationships effectively
- Strong communication skills, including the ability to lead conversations, read the room, and adapt messaging in real time
- Experience executing events, webinars, and co-marketing campaigns
- Solid content instincts—able to contribute to messaging, briefs, and campaign development
- Comfortable working in a fast-moving, evolving environment with shifting priorities
- Strong executive presence with experience influencing senior stakeholders internally and externally
- Program-building mindset with experience developing repeatable frameworks and scalable processes
- Ownership mentality with a bias toward action, accountability, and results
Benefits
- Competitive compensation package including stock options
- Flexible work schedule
- Comprehensive benefits including retirement plan match
- Opportunity to make a real impact every day
- Work with a dynamic and growing team
- Unlimited PTO
Company Overview