Note: The job is a remote job and is open to candidates in USA. Freeman Health System is dedicated to improving community health through innovative healthcare solutions. They are seeking a Vice President of Marketing and Communications to lead marketing, branding, and communications initiatives across multiple states, ensuring consistent messaging and driving patient engagement and market expansion.
Responsibilities
- Develop and implement a comprehensive, system-wide marketing and growth strategy aligned with organizational priorities
- Lead service line marketing initiatives to drive patient acquisition, retention, and access
- Support physician recruitment and referral development efforts
- Oversee campaigns tied to priority service lines and key markets
- Establish and govern enterprise brand strategy, standards, and positioning across all markets
- Ensure consistency across all channels, locations, and service lines
- Lead branding efforts for acquisitions, expansions, and new facilities
- Strengthen overall brand awareness, preference, and competitive positioning
- Oversee internal communications to support employee engagement and organizational alignment
- Lead external communications, including public relations and media strategy
- Direct crisis communications and reputation management efforts
- Serve as a key spokesperson or media contact when appropriate
- Lead CEO and senior leadership messaging, speechwriting, and thought leadership
- Support executive visibility, media engagement, and strategic communications
- Develop system-wide narratives for major initiatives, growth efforts, and transformation activities
- Oversee website strategy and digital front door performance
- Direct digital marketing, SEO/SEM, and paid media strategies
- Lead social media strategy and consumer engagement efforts
- Manage marketing technology platforms, analytics, and automation
- Oversee creative services and ensure high-quality brand execution
- Direct system-wide content development, storytelling, and campaign strategy
- Ensure consistency in messaging and visual identity across all platforms
- Lead media relationships and external communications partnerships
- Support community and stakeholder engagement in coordination with executive leadership
- Manage agency relationships, vendor strategy, and marketing partnerships
- Build and lead a high-performing, enterprise-wide marketing and communications organization
- Establish priorities, performance expectations, and accountability measures
- Manage budgets, vendor relationships, and return on marketing investment
- Partner with clinical, operational, and administrative leaders to support system strategy
- Leads a centralized, enterprise marketing and communications function with system-wide accountability
- Provides strategic oversight across all markets with coordinated local execution
- Local or regional marketing teams operate in a matrixed structure: Solid-line accountability to CSO (strategy, standards, priorities)
- Dotted-line locally for day-to-day execution
- Primary Partnerships: Physician enterprise (growth and recruitment alignment), Operations (service line execution and access), Human Resources (employer brand and internal communications), Information Technology (digital platforms and infrastructure)
- Adjacent Functions (Outside Direct Oversight): Enterprise strategy and market planning, Business development and partnerships, M&A strategy and integration governance (CMCO supports branding and communications), Enterprise Project Management Office (EPMO), Enterprise KPI governance and performance analytics
Skills
- Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field (Master's preferred)
- 12+ years of progressive leadership experience in marketing and communications, preferably in healthcare or similarly complex organizations
- Demonstrated experience leading multi-market, enterprise-level marketing functions
- Proven ability to drive growth through integrated marketing and consumer engagement strategies
- Experience managing brand strategy, media relations, and crisis communications
- Strong leadership, communication, and executive presence
Benefits
- For eligiblefull timeandpart timeemployeesFreeman offers a wide variety of career opportunities,a great workculture and generous benefits, most starting day one!
- Health, vision, dental insurance
- Retirement with employer match
- Wellness program with discounts to Health Insurance or Cash Bonus with Participation
- Milestone payments with longevity of employment
- Paid Time Off (PTO) or Flex time off(FTO)
- Extended SickPay
- Learning Center designated only for Freeman Family members
- Payroll deduction at different locations such as The Daily Grind, Freeman Gift Shop, Cafeteria, etc.
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