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Company Overview
General Summary:
The Senior Account Executive, DG Media Network, is responsible for stewarding media partnerships with Fortune 500 spanning Consumer Packaged Goods, bringing forward insights-based media opportunities that will help their clients meet DG shoppers along the path to purchase via the DGMN’s portfolio of digital media and in-store media solutions. This is an experienced media sales role.
Job Details
Duties & Responsibilities:
- Identifying and fostering new Omni and National marketing stakeholder relationships as a Sales lead.
- Owning a vertical of business and driving the selling cycle (both directly and indirectly) with a portfolio of CPG clients including working with different groups that own advertising and marketing budgets, for example Shopper Marketing, Ecomm teams, Shopper Agencies, National Agencies of Record, Digital Teams and fostering trusted relationships with leadership among all clients within their book.
- Identifying and bringing forward media opportunity using media, sales and shopper insights and tying those insights through to media activation opportunities to meet client KPIs.
- Forecasting and managing pipeline and setting right expectations to ensure proper pipeline and forecasting in Salesforce.
- Collaborating internally with a network of support functions including Product, Operations, Media Buyers, Media Planners, Insights, and Data Science to deliver the best of DGMN to our clients.
Knowledge, Skills and Abilities (KSAs):
- Experience “hunting” for new business and selling consultatively, with proven ability to deliver sales results.
- Experience managing a diverse sales book of business, inclusive of medium and large enterprise level accounts.
- Experience engaging with CPG clients across marketing verticals, including Ecomm, Trade, Shopper Marketing and Digital Media.
- Comfort interpreting closed-loop media measurement tying marketing to sales using retail data.
- Self-starter, with the ability to work autonomously to deliver against revenue goals & client objectives.
- Proven client leadership skills; ability to develop relationships and influence client plans.
- Analytical acumen using different data sources to make decisions; understand and optimize media campaigns.
- Strong interpersonal skills and ability to internally partner on behalf of the client.
- This role is Remote. Travel is required for this role to advance client relationshionships.
Qualifications
Work Experience &/or Education:
- Bachelors' degree B.A. / B.S or equivalent work experience.
- 4+ Digital media and advertising experience ideally within the Agency or Retail Media space.
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