Senior Director, Sports & Brand Partner Marketing

We’re looking for a senior, highly strategic leader to serve as Senior Director, Sports & Brand Partner Marketing, owning how Oura shows up with our most important partners across brand collaborations, collegiate and professional sports, and our growing ecosystem of product partners, including Oura360 offerings (e.g., Dexcom Stelo, Health Panels, and future add‑on services).

This highly visible role will own the end‑to‑end partnership and sports marketing portfolio — from target prioritization and deal shaping through activation, measurement, renewal, and expansion — and will serve as a Oura’s senior marketing counterpart to VP‑level leaders at partner organizations.

You will build and scale co‑marketing programs, maximize contractual assets, and ensure measurable brand and business impact across paid, owned, earned, experiential, and partner channels. You will also design and lead the intake, prioritization, and governance model for marketing requests from our Commercial organization, ensuring we focus on the right opportunities, route work to the right marketing teams, and protect both brand integrity and team bandwidth.

You will lead a growing team, collaborate closely with executive leadership, and work cross‑functionally across Marketing, Creative, Commercial, Product, Social, Lifecycle, Science/Clinical, and PR/Comms to drive growth through Oura’s partner and sports ecosystem. This is a remote role, but the candidate must be based in the United States.

What You Will Do

1. Strategy & Leadership

• Own the comprehensive sports and brand partner marketing strategy, aligned to company growth goals and long‑range plans, including target prioritization, partnership evaluation, and deal shaping in collaboration with executive stakeholders.
• Define tiered partner frameworks, value propositions, and go‑to‑market strategies, clarifying investment levels, benefits, and expectations for each tier.
• Build, lead, and develop a high‑performing Sports & Brand Partner Marketing team, fostering a collaborative, accountable culture with clear ownership, career paths, and development plans.
• Partner with senior leadership across Commercial, Marketing, and Product to prioritize initiatives, secure alignment, and influence roadmaps for partners, Oura360, and sports properties.
• Act as a strategic thought partner to the CMO, Chief Commercial Officer, and other executives on where and how sports and partnerships show up in our brand and growth strategy.

2. Sports Marketing

• Develop and lead sports‑led brand marketing initiatives and experiential activations that elevate Oura’s brand through partner collaborations, including major sponsorships, tentpole events, and fully integrated campaigns across paid, owned, earned, and experiential channels.
• Lead Oura’s sports marketing strategy, starting with our roles as the Official Wearable of Team USA and Team Finland, as well as a key sponsor of the New York Knicks, shaping the overarching creative platform and activation vision in partnership with Brand and Creative teams.
• Translate complex sports sponsorship and rights packages (IP, NIL, hospitality, research collaboration, media) into clear, prioritized activation roadmaps that balance brand elevation, performance, and operational reality.
• Partner closely with PR/Comms, Brand, Creative, and Science/Clinical to develop differentiated narratives and campaign concepts that reinforce Oura’s leadership in sleep, recovery, readiness, and long‑term wellbeing for elite athletes and everyday members alike.
• Concept, produce, and support immersive sports‑led experiences (e.g., Olympics activations, federation programs, hospitality experiences, athlete‑driven content) that create culturally resonant moments and measurable impact.

3. Brand Partner Marketing

• Define and uphold criteria for brand‑right partnerships, ensuring alignment with Oura’s positioning, cultural relevance, and long‑term brand strategy; influence target selection in collaboration with executive stakeholders.
• Lead the development of integrated co‑marketing strategies with brand partners in close partnership with Brand, Creative, Product, and Commercial teams, translating partner assets into cohesive storytelling across paid, owned, earned, retail, and partner channels.
• Oversee the strategy and execution of experiential and brand activations tied to strategic partners, creating culturally resonant moments that elevate Oura’s presence while delivering measurable brand and business impact.
• Establish and continuously refine performance frameworks and dashboards to measure partnership ROI (e.g., brand lift, engagement, revenue contribution, asset utilization), and use insights to guide investment, activation strategy, and renewal decisions.

4. Oura360 & Ecosystem Marketing

• Post‑launch, own the end‑to‑end member‑facing marketing strategy for Oura360 products (e.g., Dexcom Stelo, Health Panels and future add‑on services), with a focus on awareness, attach, engagement, and long‑term retention.
• Partner with Lifecycle, CRM, Product, and Commercial teams to design and optimize cross‑channel programs (email, push, in‑app, .com, partner co‑marketing) that drive trial and sustained engagement with Oura360 offerings among Oura Members.
• Build and own measurement frameworks for Oura360 (e.g., awareness, attach rate, utilization, retention, incremental revenue, and—where appropriate—health outcomes) and use insights to refine strategy, creative, and channel mix.
• Ensure Oura360 storytelling is tightly integrated into brand, partner, and sports marketing moments so Members understand how these offerings enhance their overall Oura experience.

5. Commercial Intake, Prioritization & Marketing Governance

• Design and lead a clear intake, triage, and prioritization model for marketing requests from the Commercial organization (US and global), including criteria, SLAs, and decision frameworks.
• Act as senior marketing point of contact for Commercial leaders, helping them understand when and how to engage with Brand, Lifecycle/CRM, Product Marketing, PR/Comms, and other teams — and where marketing should not be involved.
• Partner with Commercial and Finance to assess expected impact and marketing burden for proposed partnerships and activations; push back constructively when opportunities are off‑strategy, under‑resourced, or dilute focus.
• Create operating rhythms and communication channels (e.g., regular pipeline reviews, intake office hours, dashboards) that provide transparency into the marketing request pipeline and tradeoffs across markets, verticals, and partners.
• Ensure that marketing resources are deployed against the highest‑impact partner and sports opportunities, protecting team capacity while enabling Commercial to deliver on revenue goals.

6. Cross‑Functional & Executive Partnership

• Serve as the senior marketing lead and executive‑level counterpart for key strategic brand and sports partnerships (e.g., Team USA/USOPC, Team Finland, New York Knicks, and other priority partners), driving alignment across Commercial, Legal, Science/Clinical, PR/Comms, Creative, and agencies.
• Build and maintain trusted relationships with senior counterparts at partner organizations (CMO/VP/Head‑level), including joint business planning, annual and multi‑year roadmaps, and executive readouts.
• Partner with PR/Comms to shape announcement strategies, press materials, run‑of‑show plans, and executive social content for major partnership and sports moments (e.g., Olympics announcements, new federation deals, Oura360 milestones).
• Represent Oura in high‑stakes external settings (e.g., executive summits, renewal negotiations, board‑level partner meetings), ensuring our brand position, member value, and commercial priorities are clear and compelling.

This is a remote US role. 

The Ideal Candidate:

• A senior, strategic marketer who thrives at the intersection of brand, product, partnerships, and sports, able to move seamlessly between high‑level strategy and hands‑on execution.
• Experienced in owning partner and sports marketing strategies end‑to‑end, with a track record of translating complex sponsorships and partnerships into measurable brand and business impact.
• Comfortable operating through influence as much as ownership, and skilled at building alignment with senior stakeholders while driving projects forward in ambiguous, fast‑moving environments.
• A strong people leader with experience managing and mentoring high‑performing team members and leading cross‑functional and agency teams.
• A compelling storyteller and executive communicator, confident in front of C‑suite audiences internally and externally, with excellent brand instincts and a data‑driven mindset.

Requirements
We Would Love to Have You on Our Team If You Have:

• 12–15+ years of experience in partner marketing, channel marketing, brand marketing, and/or sports/sponsorship marketing roles in high‑growth B2C or B2B2C tech, digital health, or consumer brands, including time working with or within global sports ecosystems.
• Proven experience building and leading partnership and sports marketing strategies from the ground up and driving measurable impact on brand, membership growth, and revenue (e.g., major sponsorships, hardware/platform partnerships, or ecosystem programs similar to Oura360).
• Demonstrated success managing senior‑level relationships with partners (CMO/VP/Head‑level), including joint business planning, complex negotiations, and renewal/expansion decisions.
• Strong leadership skills with experience managing and scaling teams and leading cross‑functional programs that span Commercial, Marketing, Product, Science/Clinical, Legal, and Finance.
• Deep experience driving multi‑channel campaigns across paid, owned, earned, experiential, and partner channels, and optimizing based on clear performance and brand metrics.
• A data‑driven approach to measuring marketing impact and optimizing performance, with comfort building dashboards and decision frameworks that balance brand and performance outcomes.
• Experience designing or running intake/prioritization processes for marketing or partnership requests, including making and communicating tradeoffs across a complex stakeholder set.
• Comfort operating in a fast‑paced, high‑growth, global environment with evolving priorities and multiple time zones.

Benefits 

At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.

What we offer:

• Competitive salary and equity packages
• Health, dental, vision insurance, and mental health resources
• An Oura Ring of your own plus employee discounts for friends & family
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
• Paid sick leave and parental leave

Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.

• Region 1: $232,050 - $273,000
• Region 2: $212,500 - $250,000
• Region 3: $191,250 - $225,000

A recruiter can determine your Region based on your US location.

We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Nebraska (NE), South Dakota (SD), West Virginia (WV), and Wisconsin (WI).