Hi! I'm the founder of Sassy Shots, a fast-growing glassware brand focused on bold, playful, collectible shot glasses.
Our brand aesthetic is colorful, expressive, and highly visual. We want the website to feel premium, fun, and highly shareable, similar to brands that build strong communities around their products.
You can view our brand here:
Instagram: @sassyshots_brand
Website: shopsassyshots.com
Project Scope
We’re looking for someone who can:
• Review our current Shopify store and identify design/UX improvements
• Improve the homepage layout and storytelling
• Improve product pages and product presentation
• Improve collection pages
• Improve mobile experience
• Improve overall brand feel and conversion rate
The goal is to make the site feel clean, aesthetic, premium, and highly brand-driven.
Brand Direction
Sassy Shots is not just novelty shot glasses.
We are building a collectible glassware brand where each drop feels exciting, display-worthy, and part of a larger experience.
Key brand traits:
• Bold colors
• Playful personality
• Bubble-style typography
• Cute characters and expressive graphics
• Social-media-friendly visuals
• Aesthetic product photography
• Products that feel giftable and collectible
We want the website to feel similar in quality and experience to brands like:
• Stanley (community + product hype)
• OLIPOP (fun but premium visual identity)
• Owala (clean, colorful, modern product presentation)
Important Technical Requirement
The website must remain fully editable through Shopify’s theme editor.
I need to be able to update:
• Text
• Images
• Collections
• Sections
• Product content
without needing a developer every time.
Please prioritize modular Shopify sections and blocks so the store is easy to maintain internally.
Deliverables
• Website design improvements
• Shopify theme customization
• Improved homepage structure
• Improved product page layout
• Mobile optimization
• Clean, maintainable code
Ideal Experience
Looking for someone experienced with:
• Shopify development
• Shopify Liquid
• UX/UI design for ecommerce
• Conversion optimization
• Mobile-first ecommerce design
Bonus if you’ve worked with aesthetic, lifestyle, or product-driven brands.
When Applying (Important)
Please follow these instructions carefully:
• Start your proposal with the word “SASSY”
• Do not submit AI-generated cover letters — we want to see that you actually understand the brand
• Review our Instagram (@sassyshots_brand) and explain:
What you think our brand vibe is
How you would translate that into the website experience
• Share 3 Shopify projects you’ve worked on that are closest to our aesthetic (similar to brands like OLIPOP)
• Include a quick review of our current website and what you would improve
• As part of the selection process, we will ask shortlisted candidates to create a rough test layout (homepage or product page). You can submit as part of your proposal submission to be automatically shortlisted.
This does not need to be fully developed
It’s to evaluate design direction and fit
This will determine who we move forward with for the full project
We are looking for someone who can potentially work with us long-term as we grow and release new collections.
Looking forward to hearing from you!