SharkNinja is a global product design and technology company known for its innovative lifestyle solutions. The Marketing Specialist will support the Brand Manager in executing marketing strategies and developing brand strategy to enhance program success and sales.
Responsibilities
- Working with the Product Development, Creative Services and Marketing Services teams, support and drive the execution of brand building communication strategies and go-to-market plans
- Partnering with Category Management, Sales/Retail Marketing, and Product Development to lead category assortment development and validation
- Support development of creative briefs and facilitate creative reviews
- Manage creative development processes (i.e. timeline, approvals, protocols)
- Support Brand Manager in execution all marketing launch assets including storyboards, lifestyle photography, recipe books, packaging, in-store merchandising, Amazon A+ content, and more
- Participate on a cross-functional team to develop new products and messaging
- Become an expert in the category - understand price, positioning, competitive landscape and market needs
- Translate category insights into marketing actions and track against progress and validation
- Analyze key business drivers, competitive trends, direct competitors’ success and strategies, marketplace dynamics & consumer need gaps that lead to disruptive, breakthrough new product propositions
- Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products
Skills
- Minimum of 0-3 years prior Marketing experience with Branding, and/or Category Management experience preferred
- Bachelor's degree (preferably in marketing) or equivalent experience required
- Strong communication skills and ability to make effective presentations to all levels of management
- Ability to manage several projects in parallel, navigating a complex cross-functional matrix
- Attention to detail- being able to coordinate all details to ensure accuracy and consistency across all consumer facing materials
- Influencing, conflict resolution, and creative problem solving
- Highly analytical - comfortable mining and analyzing data and drawing conclusions
- Advanced PowerPoint and Excel skills
- Project management and ability to prioritize multiple projects at once
- Biased toward action
- CPG experience preferred
- Prior experience leveraging consumer insights to develop effective marketing programs and campaigns
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Flexible spending accounts
- Health savings accounts (HSA) with company contribution
- 401(k) retirement plan with matching
- Employee stock purchase program
- Life insurance
- AD&D
- Short-term disability insurance
- Long-term disability insurance
- Generous paid time off
- Company holidays
- Parental leave
- Identity theft protection
- Pet insurance
- Pre-paid legal insurance
- Back-up child and eldercare days
- Product discounts
- Referral bonus program
- Competitive health insurance
- Retirement plans
- Wellness programs
- SharkNinja product discounts
Company Overview
SharkNinja is a consumer goods company that offers beauty, home care, kitchen appliances, and outdoor electronic products. It was founded in 1995, and is headquartered in Needham, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is http://www.sharkninja.com.Company H1B Sponsorship
SharkNinja has a track record of offering H1B sponsorships, with 40 in 2025, 33 in 2024, 18 in 2023, 22 in 2022, 29 in 2021, 24 in 2020. Please note that this does not guarantee sponsorship for this specific role.