Demand Generation & Growth Manager

SUMMARY
Omatic is seeking a Demand Generation and Growth Manager who thinks like a scientist and executes like an
operator. In this role, you own the inbound growth system end to end: from the traffic and content that creates the first signal of intent, through the nurture engine that qualifies it, to the sales coordination that converts it into pipeline. You are not running a campaign calendar — you are running a set of experiments against the question of how Omatic grows inbound SQOs more efficiently every quarter.

This is a role for someone who has strong opinions about why a funnel is converting at 3% and not 8%, who
reaches for data before they reach for conclusions, and who uses AI tools to move ten times faster than a
traditional marketing operator. You build systems, run tests, document what you learn, and use that learning to
make the next iteration smarter. You also own the coordination layer between marketing and the SDR team and run as the person who connects what marketing is doing to what sales is saying in their first conversations.

WHAT YOUR TEAM DOES
The Demand Generation and Partner Marketing team owns the pipeline engine at Omatic. The Director leads strategy across two connected motions: the inbound growth programs that convert self-identified demand into qualified pipeline, and the partner marketing programs that turn ecosystem relationships into partner-sourced pipeline. The team also includes a Field and Activation Coordinator who owns event and email execution, and a Partner and Ecosystem Marketing Manager who runs strategic partner relationships and co-marketing programs.

WHO YOU ARE
You love bringing order to a busy campaign calendar and keeping multiple programs moving at once without dropping details. You are comfortable working directly with the SDR team and the AEs — not as their manager, but as the marketing person who keeps them informed, equipped, and coordinated with what is running. You know that if sales does not know what marketing is doing this week, something has already gone wrong.

You are a HubSpot native. Building workflows, managing segments, setting up campaign records and tracking, troubleshooting why something is not firing — these are not things you dread, they are things you are good at. You take data seriously and you present it clearly, with a point of view about what it means and what should change.

You are at an early-to-mid point in your career and you are hungry to grow. You want to take ownership of a function, do it well, and demonstrate over time that you can handle more strategy alongside the execution. You openly give and receive feedback and you want to do the best work of your career.

WHAT YOU'LL WORK ON
Inbound Funnel Ownership

• Own the full inbound conversion system from first traffic touch through MQL and into sales-ready conversations with a clear hypothesis about where the funnel is leaking and a prioritized plan to fix it.
• Build, optimize, and iterate on HubSpot nurture programs organized by trigger moment and audience segment with specific, relevant journeys for someone who is moving from a system migration context, an AI readiness concern, or a data hygiene crisis.
• Own web conversion performance on key landing pages and the Omatic website and form hypotheses about why pages are or are not converting.
• Run structured A/B experiments on email subject lines, nurture cadence, landing page copy, CTAs, and paid creative, with documented hypotheses, success metrics, and learnings that inform the next test
• Own MQL quality and scoring in partnership with RevOps and regularly audit whether the MQLs being generated are the right ones and adjusting scoring logic when they are not.

AI-Forward Growth Operations

• Use AI tools as a primary operating layer to test more hypotheses, generate more variants, analyze more data, and move faster than a traditional demand gen function.
• Build AI-assisted workflows for campaign brief generation, email copy iteration and testing, performance summary drafting, and audience segmentation analysis, so your time goes to judgment and strategy.
• Explore and implement AI-powered personalization in nurture programs using behavioral signals and audience data to serve more relevant content at the right moment.
• Stay current on AI tools and bring recommendations to the team on what to adopt, what to test, and where AI genuinely moves the needle.

SDR and AE Campaign Coordination

• Own the connection between marketing programs and SDR outbound, developing the cadence messaging, call frameworks, and LinkedIn touchpoints that align with what marketing is running and what the buyer is hearing.
• Build and maintain a campaign calendar that the SDR team actually uses.
• Coordinate account-based plays with AEs on priority target accounts ensuring marketing and sales touches are sequenced and documented in Salesforce.

Attribution and Performance Intelligence

• Own campaign attribution in HubSpot and Salesforce and keep the data clean, the UTM taxonomy consistent, and the reporting trustworthy enough that the Director and RevOps can make decisions from it.
• Produce a weekly growth report that goes beyond metrics to diagnosis what changed, why it changed, and what we are doing about it.
• Build and maintain the experiment log and maintain a documented record of every test run, the hypothesis, the result, and the learning.

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