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Dental Marketing Specialist
Sacramento Area
The Marketing Specialist serves as a regional growth strategist responsible for strengthening referral partnerships and driving measurable business results across 14 practices in the Sacramento market. This role combines relationship management, business analytics, marketing strategy, and operational alignment to support sustained specialty practice growth.
Unlike practice-level marketing roles, this position operates at a regional level, partnering with endodontists, Area/Regional Managers, Practice Managers, and marketing leadership to execute outreach initiatives that scale across multiple practices. The focus is on strategic relationship development, data-driven decision-making, and creating accountability through structured business reviews.
This is not a recruiting role, it's a high-impact, outward-facing role that ensures our specialists remain trusted partners within the broader dental community.
Responsibilities:Regional Relationship Development & Strategic Field Engagement
- Build and sustain referral relationships with general dentists across the Sacramento area.
- Develop territory plans to prioritize high-value, emerging, and at-risk referral partners.
- Facilitate high-level introductions between SDP endodontists, periodontists and targeted practices to strengthen collaboration and drive production.
- Coordinate multi-practice outreach strategies to support area-wide referral growth.
Regional Marketing Strategy, Campaign Execution & Budget Ownership
- Partner with marketing leadership to develop integrated referral campaigns and regional initiatives.
- Ensure each practice is equipped with appropriate, updated, and brand-consistent marketing materials.
- Manage regional marketing budgets, evaluate ROI, and ensure resources are used effectively to support growth priorities.
- Provide monthly budget updates and spend justification to operations and marketing leadership.
Data Analysis, KPI Tracking & Business Reviews
- Track and analyze key performance indicators including referral patterns, conversion rates, new patient volume, and impact from outreach activities.
- Prepare and deliver monthly or quarterly business reviews to doctors, Practice Managers, Area/Regional Managers, and divisional leadership.
- Use business review findings to drive accountability and align future strategy.
- Identify referral opportunities and recommend strategic adjustments based on data performance.
Digital Presence Oversight Across the Region
- Ensure Google Business listings, website provider pages, and online practice information remain accurate, updated, and reflective of current services.
- Coordinate with marketing and Area/Regional Manager to support region-wide social media content planning and digital reputation management.
Cross-Functional Collaboration & Leadership Support
- Work directly with operations leadership to align outreach efforts with production goals and capacity planning.
- Communicate regional challenges, referral trends, and growth opportunities across the Area/Regional Manager and Practice Manager network.
- Support new referring practices through coordinated onboarding and follow-up processes that ensure retention.
- Serve as the primary liaison between external referral partners and multiple SDP endodontists and periodontists.
What We’re Looking For
- 3–5 years in referral relations, healthcare/dental marketing, territory account management, or field-based business development.
- Strong presentation abilities and comfort delivering data insights to multi-level stakeholders.
- Demonstrated experience tracking KPIs, analyzing ROI, and adjusting strategy based on measurable outcomes.
- Strong planning, time management, and territory management skills.
- Experience with digital presence management (Google Business, reputation management, website accuracy).
- Valid driver’s license and ability to travel regionally within Sacramento area.
Why This Role Is Different
This role is ideal for someone seeking a career-track, regional growth position with ownership of:
- Strategy, not just execution
- Multi-practice impact
- Budget management
- KPI-driven decision-making
- Business review leadership
- Cross-functional alignment
You’ll shape the region’s referral strategy, connect outreach actions to production results, and directly influence provider schedules and practice growth.
Specialized Dental Partners, its affiliates, related companies and independently owned supported clinical practices are proud to be Equal Opportunity Employers. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
The salary range for this role is $70,000 - $85,000 per year. At Specialized Dental Partners, its affiliates, related companies and independently owned supported clinical practices, we are committed to ensuring fair and equitable pay for all employees. We adhere to all applicable federal, state, and local laws regarding pay equity and non-discrimination. Our compensation practices are designed to ensure that employees are paid fairly based on their role, experience, performance, and contributions to the company, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. We regularly review our compensation practices and conduct pay equity audits to identify and address any disparities. By fostering a culture of transparency and fairness, we aim to create an inclusive workplace where all employees feel valued and respected.
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