At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.
If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!
OVERVIEW:
Job Duties & Responsibilities
Optimizes category online merchandising strategy: Partners with DMM, eCommerce and Marketing Teams to optimize category online strategy for growing sales while maximizing margin and inventory turn. Translates in-store category strategy and overall eCommerce strategy into online experience; including decisions that improve product page views and conversion rates and impact category & family pages (e.g. which products to highlight, creative to launch), product pages (e.g. which attributes must be listed), and online taxonomy, navigation, & sorting functions.
Formulates category strategies in creating differentiated omnichannel and website shopping experiences for key customer segments, leveraging a deep understanding of key customer needs.
Examines category merchandising strategies of key competitors and best-in-class online retailers to understand emerging online trends and web developments.
Recommends changes (e.g., promotions) to online category strategy based on customer and competitive insights, understanding of brand and vendor strategies, DSG company initiatives.
Provides input on category's online assortment plan and online assortment alignment strategy (vs. in-store assortment)
Customizes product attribution as necessary to enhance product pages and drive conversion
Responsible for reviewing preview site and pushing live products online.
Executes category site promotions and analytics: Executes daily and weekly site promotions and tab advertising preparations. Recommends changes (e.g. assortments, promotions, pricing action) of category online strategy to leadership on weekly, monthly, or quarterly basis based on results of site analytics & promotional review (will perform adhoc analysis in Omniture, microstrategy and KPI). Bids for homepage and email space to increase visibility during peak season.
Ensures alignment of category online strategy with eCommerce efforts: Manages and develops Associate Site Merchandisers (Note: Associate Site Merchandiser for a specific category is dependent on number of styles, product complexity, and seasonal demand). Partners with Content Managers to align on content strategy (i.e. appropriate quality and quantity of copy, images, and attribution) to maximize sales, margin and turn. Partners with eCommerce Marketing on digital marketing campaigns (Direct Mail, Email, Social Media) to maximize Omni-channel messaging and Product Management on site enhancements, SEO and SEM team to optimize search-related traffic.
Based on merchant input, and competitor analysis, advises eCommerce Product Management team and third-party web provider on improvements to webstore experience and reports back progress of website developments.
Manages "special projects" (e.g., Fan Shop, Clearance Shop, Holiday Gifting Shop, SEM, SEO) assigned by Site Merchandising Manager.
QUALIFICATIONS:
Bachelor's Degree in Business or Related Field
7-10 years of experience with 3-5 years of buying, planning, or web retail merchandising experience
Omniture or Web Analytics Tools (Preferred)
Content Management System (Preferred)
Experience managing to sales and margin goals, as well as analyzing website metrics and optimizing merchandising to drive sales
Able to work collaboratively across functional groups, yet willing to challenge merchandising decisions that do not align with eCommerce strategy
Able to work independently with little supervision
Experience working with buying and planning organizations
Deep understanding of how customers shop online and in what ways that differs from their in-store shopping experience and habits
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VIRTUAL REQUIREMENTS:
At DICK’S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments.
To ensure a smooth and secure experience, please note the following:
Cameras must be on during all virtual interviews.
AI tools are not permitted to be used by the candidate during any part of the interview process.
Offers are contingent upon a satisfactory background check which may include ID verification.
If you have any questions or need accommodations, we’re here to help. Thanks for helping us keep the process fair and secure for everyone!