Note: The job is a remote job and is open to candidates in USA. Care Access is working to improve health services and research accessibility globally. The Digital Marketing Manager will lead digital campaigns to enhance patient engagement and recruitment, focusing on data analysis and optimization of digital marketing strategies.
Responsibilities
- Develop and implement digital marketing strategies to support patient recruitment
- Manage paid advertising campaigns across search, social, and display platforms
- Analyze performance data to uncover actionable insights and drive channel optimizations
- Continuously optimize social advertising efforts through A/B testing, audience refinement, and performance analysis to ensure alignment with organizational goals
- Activate and grow overall channels used to reach our target audience digitally including programmatic, CTV, and other paid social channels
- Build strategies and activate full funnel campaigns, growing awareness of Care Access and our overall offerings
- Conduct deep dives into analytics to identify growth opportunities and refine targeting strategies
- Strategically manage and allocate a multi-million-dollar digital marketing budget to maximize overall performance
- Work with development and analytics teams to further build out our marketing automation
- Assist with additional project planning as needed
- Continuous A/B testing on email and SMS marketing
Skills
- Expertise in full funnel campaign strategy, including channels such as paid social, programmatic, and other marketing channels
- Passion for data analysis and uncovering growth opportunities
- Experienced in building a multi-million dollar ad strategies
- Proactive problem-solver with excellent attention to detail
- Ability to lead cross-functional teams and manage multiple projects
- Bachelor's degree in marketing or a related field
- 5+ years of experience in digital/performance marketing and performance optimization
Benefits
- Paid Time Off (PTO) and Company Paid Holidays
- 100% Employer paid medical, dental, and vision insurance plan options
- Health Savings Account and Flexible Spending Accounts
- Bi-weekly HSA employer contribution
- Company paid Short-Term Disability and Long-Term Disability
- 401(k) Retirement Plan, with Company Match
Company Overview
Care Access helps people learn more about their health and participate in clinical research to help find new medicines and cures. It was founded in 2015, and is headquartered in Boston, Massachusetts, USA, with a workforce of 501-1000 employees. Its website is https://careaccess.com/.