Note: The job is a remote job and is open to candidates in USA. Valid is a seed-stage company headquartered in San Francisco, specializing in tech-enabled advertising for enterprise consumer customers. They are seeking a Digital Strategist, Performance Marketing to define marketing strategies, manage client accounts, and analyze market trends to optimize ad performance.
Responsibilities
- Understand a client’s business objectives and KPIs
- Define strategy for the account based on budget and objectives
- Analyze results and in market trends to devise the best path forward
- Manage a team of marketers to use tooling you to deliver a best-in-class ads experience
- Interface directly with clients on a weekly basis
- Present reports, give update on campaigns, give guidance on using Valid tools and assistance on media related queries
- Be the clients first and primary point of contact at Valid
- Interface directly with engineering & PMs to translate marketing processes into real products
Skills
- Strong english and client-facing communication skills
- 5+ years of performance marketing experience with at least 2+ years of full-funnel performance marketing experience within an agency
- Manage +$150,000/month of ad spend across the following platforms: Meta, TikTok, Google, Other advertising channels
- Comfortable analyzing data and deploying statistical methods to 'read the tea leaves' of an ad account
- Served in client facing roles as senior POC
- Managed and hired a team of marketers
- Advertising for mobile apps
- Experience with MMPs (Adjust, Appsflyer, AirBridge, Singular, etc.)
- AppleSearchAds
- Understand SKAN and iOS attribution
- Experience with in-app growth analytics (tools like RevenueCat, Adapty, Mixpanel/Amplitude)
Benefits
- 401k
- Healthcare
- FSA
- Lunch (for in-person days)
- Annual company offsite - we gather in a new location each year to connect and celebrate
- Work on a global team with flexibility and a collaborative startup culture
Company Overview
The AI-enabled ad agency. It was founded in 2023, and is headquartered in San Francisco, California, USA, with a workforce of 11-50 employees. Its website is https://valid.co.