Note: The job is a remote job and is open to candidates in USA. Midi Health is one of the fastest-growing women’s health platforms in the U.S., focusing on scaling its Rx + Supplements business. The Director of Category Management will be responsible for category-level growth and product-level performance, optimizing pricing, promotions, and merchandising to drive overall growth.
Responsibilities
- Own existing category performance end-to-end — from overall category growth down to product-level optimization with a sharp focus on the Store
- Scale existing products through pricing, bundling, promotion, and positioning
- Lead pricing & promo strategy with a strong test-and-learn mindset
- Drive merchandising across site, lifecycle, async Rx, and Shopify
- Partner on new product GTM — ensure strong commercial performance post-launch
- Find and execute growth opportunities across the full funnel from ads to site to emails
Skills
- 8–12+ years in Category Management, CPG, Ecommerce or DTC growth
- Proven track record owning pricing, promotions, and revenue growth
- Strong instincts for portfolio optimization (not just launches)
- Ability to zoom out to category strategy and zoom in to executional detail
- Analytical, scrappy, and highly accountable — you know how to find and pull the right levers
- Candidates must be authorized to work in the U.S. without current or future sponsorship needs
Benefits
Company Overview
Midi Health provides virtual care for women in midlife, offering clinician support for menopause, hormonal health, and related conditions. It was founded in 2021, and is headquartered in Palo Alto, California, USA, with a workforce of 51-200 employees. Its website is https://www.joinmidi.com.