Note: The job is a remote job and is open to candidates in USA. Absorb Software is a remote-first company that provides online training solutions to leading organizations around the world. The Director of Product Marketing will lead the strategy and execution of product marketing, focusing on AI-powered products and building go-to-market strategies. This role involves managing product launches, enabling GTM teams, and driving AI transformation within the organization.
Responsibilities
- Lead positioning, messaging, and narrative architecture across the product portfolio, with a sharp focus on differentiation and AI-forward storytelling
- Own product launches end-to-end — from pre-launch validation and beta strategy through tiered GTM execution and post-launch performance measurement
- Build deep buyer, competitor, and category insight that informs product roadmap, pricing, and GTM priorities
- Define pricing and packaging strategies that reflect customer value and unlock new revenue motions
- Design and deliver enablement programs that equip Sales, Customer Success, Partnerships, and Marketing to confidently sell, support, and expand our solutions
- Build the content engine our GTM teams rely on every day — pitch decks, demo scripts, battle cards, ROI models, objection handlers, and customer proof
- Partner with Revenue Enablement to scale onboarding, certification, and ongoing skill-building tied to launches and product evolution
- Measure enablement effectiveness through win rates, ramp time, deal velocity, and competitive performance
- Define and operationalize GTM motions — segmentation, ICP, channel mix, and campaign architecture — across new and existing markets
- Partner with Product, Sales, Marketing, and Customer leadership to align on revenue targets, growth priorities, and category strategy
- Lead cross-functional GTM planning for major launches, market expansions, and strategic bets
- Translate market signals into GTM decisions and inform the long-range plan
- Manage and mentor a marketing designer, elevating brand consistency and visual quality across every GTM asset
- Partner with the designer to raise the bar on campaigns, sales collateral, web, social, and event presence while operationalizing design and developing AI workflows to improve efficiency
- Champion design-as-strategy, making sure how we show up in market is as strong as what we say
- Lead the GTM narrative for our AI capabilities so customers, prospects, and partners clearly understand the value of AI-powered learning
- Identify, pilot, and scale AI tools that transform the product marketing function — competitive research, content generation, enablement delivery, and measurement
- Be a visible advocate for the broader AI transformation across the company — modeling new ways of working and helping teammates adopt them
Skills
- 8+ years of B2B SaaS product marketing experience, with 3+ years leading and developing high-performing teams
- Demonstrated experience marketing AI-powered products and articulating AI value to enterprise buyers and economic decision-makers
- Hands-on experience applying AI tools (LLMs, AI-powered research, content, and enablement platforms) to transform how a marketing organization works
- Track record of leading successful product launches that drove measurable pipeline and revenue impact
- Strong GTM strategy chops across segmentation, ICP development, pricing and packaging, and channel strategy
- Experience building and scaling enablement programs across multiple GTM functions (Sales, CS, Partnerships)
- Outstanding storytelling and narrative-building skills across executive, technical, and customer audiences
- Experience managing creative talent and partnering with designers to elevate the work
- Bachelor's degree or equivalent experience; MBA, technical background, or category-creation experience a plus
- Experience in L&D, HR tech, or the learning industry is a strong plus
- You think in narratives, not feature lists and can turn complex technology into clear, compelling stories
- You have a builder's instinct: you have stood up enablement systems, launch motions, and content engines from scratch
- You operate as a player-coach. Strategic enough to set direction, hands-on enough to ship the work
- You see AI as a force multiplier and have already changed how you and your team work because of it
- You bring rigor. You measure what matters and use data to sharpen messaging, enablement, and GTM bets
Benefits
- Fully remote-first work with flexible work arrangements
- Comprehensive Health and Wellness Benefits including retirement savings programs
- Eligibility for two different bonus plans
- Generous time off
- Comprehensive medical and dental benefits based on your country of location
- New Hire Equipment Allowance and monthly Flex Allowance to support your success
- Endless opportunity for career growth and internal mobility
- Employee driven DE&I programs
Company Overview
Absorb Software is the leading global learning technology company that drives the business forward. It was founded in 2003, and is headquartered in Calgary, Alberta, CAN, with a workforce of 501-1000 employees. Its website is https://www.absorblms.com/.Company H1B Sponsorship
Absorb Software has a track record of offering H1B sponsorships, with 1 in 2026, 1 in 2023. Please note that this does not guarantee sponsorship for this specific role.