Note: The job is a remote job and is open to candidates in USA. Origin is a company focused on transforming women's healthcare by making care more accessible and affordable. They are seeking a Lifecycle Marketing Manager to optimize the patient journey across various channels, drive engagement, and improve patient experiences with their subscription-based care program. The role involves designing lifecycle strategies, building campaigns, and collaborating across teams to enhance patient engagement and retention.
Responsibilities
- Design lifecycle strategies that improve patient signup, onboarding, visit utilization, engagement, retention, reactivation, and lifetime value
- Develop customer journey maps, segmentation strategies, and personalized experiences across key stages of the patient lifecycle
- Create nurture programs that help prospective patients understand the value of care and take action
- Partner with Product, Clinical, and Operations teams to develop lifecycle programs that improve patient engagement, care adherence, retention, renewal, and long-term value across Origin's care offerings, including OnTrack
- Identify friction points and growth opportunities across the patient journey to improve care utilization, satisfaction, and long-term value
- Build, launch, and optimize automated lifecycle journeys across email, SMS, and future patient engagement channels in Iterable
- Manage one-off campaigns, newsletters, promotional sends, operational communications, and product announcements
- Build and operationalize personalized campaigns and targeting strategies that create more relevant patient experiences
- Maintain journey logic, audience rules, suppression frameworks, QA processes, and campaign documentation
- Ensure all communications are on-brand, patient-centered, and aligned with clinical and compliance requirements
- Develop and execute A/B tests across messaging, creative, timing, offers, channel mix, and audience segments
- Analyze campaign performance and translate insights into actionable recommendations
- Monitor and report on lifecycle KPIs, including engagement, conversion, retention, reactivation, and revenue contribution
- Document campaign changes, test results, and key learnings to build institutional knowledge and inform future lifecycle strategy
- Communicate performance insights, program updates, and lifecycle recommendations to cross-functional stakeholders
- Collaborate with Product, Experience, Clinical, Operations, and Growth teams to support launches, new services, clinic openings, and strategic initiatives
- Translate complex healthcare topics into clear, approachable, patient-friendly communications
- Incorporate patient feedback, behavioral insights, and business priorities into lifecycle strategy
- Help ensure major product launches and business initiatives have thoughtful communication plans and measurable success criteria
Skills
- 3–5 years of experience in lifecycle marketing, CRM, retention marketing, or email marketing
- Hands-on experience building and optimizing automated journeys and campaigns in platforms such as Iterable, Braze, Klaviyo, Customer.io, HubSpot, or similar. Iterable experience is highly preferred
- Strong understanding of email and SMS marketing best practices, including segmentation, personalization, experimentation, and deliverability
- Experience using messaging, segmentation, and personalization strategies to improve engagement and conversion across the customer journey
- Strong analytical skills and comfort working with performance data to identify opportunities and make decisions
- Experience using Google Analytics, Looker, Excel, or similar reporting tools
- Highly organized with exceptional attention to detail and a rigorous approach to QA
- Ability to thrive in a fast-paced, collaborative startup environment
- Demonstrated experience embedding AI into daily workflows to automate the routine, optimize personal efficiency, and scale team velocity
- Experience with Iterable
- Experience driving engagement, retention, and renewal programs for subscription-based, membership, or recurring-revenue products
- Experience in healthcare, women's health, telehealth, physical therapy, or wellness
- Familiarity with SQL, customer data platforms, and customer journey analytics
- Experience using AI tools to accelerate campaign creation, analysis, and workflow efficiency
- Passion for expanding access to women's healthcare
Benefits
- Premium Healthcare Coverage: Employer-paid health reimbursement account covering in-network medical expenses like prescriptions, copays, and deductibles. Plus, excellent dental and vision insurance.
- A 401(k) plan with employer matching (after 1 year of employment) and student loan payment support
- Generous Paid Time Off: PTO, 9 paid holidays, and additional wellness days to help you recharge and maintain work-life balance.
- Paid parental leave.
- Continuing Education Stipends to make those dream classes and conferences affordable.
- Stock Options: Share in Origin’s long-term success as you grow your career with us.
Company Overview
Origin provides physical therapy designed for women & mothers offering expert care for common female health issues, on-line and in-person. It was founded in 2007, and is headquartered in Los Angeles, California, USA, with a workforce of 51-200 employees. Its website is https://www.theoriginway.com/.