Note: The job is a remote job and is open to candidates in USA. BetMGM is revolutionizing sports betting and online gaming in the United States and Canada. The Marketing Acquisition Analyst will work with the marketing and BI teams to drive business growth through data-driven insights and manage multiple projects within the marketing space.
Responsibilities
- Responsible for leading the development and delivery of actionable insights and analysis in response to key business questions
- Efficiently manage multiple short- and long-term projects to keep on track with deadlines and continue to push the business forward
- Support the key Brand and Marketing teams, providing day-to-day reporting and analytics
- Interface with internal and external stakeholders regularly to identify areas of focus within the business
- Handle both day to day reactive and proactive operational requirements and larger complex projects while being able to meet deadlines
- Building and maintaining datasets, reports and dashboards
Skills
- 2+ years commercial experience in analytics, business intelligence or data science
- Advanced use and understanding of SQL
- Advanced use of Microsoft Office especially Excel and PowerPoint
- Experience with a programming language (e.g., Python, R)
- Experience utilizing viz tools like Power BI and Tableau (Power BI and DAX experience is preferred)
- Experience leading analytical strategies across the commercial business
- Confident presenting recommendations to key stakeholders extending up to the Senior Leadership level
- Experience working with large and sometimes incomplete and complex data sets
- Basic understanding of sports betting in United States
- Demonstrate basic understanding of the media landscape, common marketing platforms, and online & offline marketing data and marketing analytics
- Demonstrate basic understanding of marketing attribution models
- Basic understanding of Marketing Mix Modelling
- Business standard use of the English language
- Power BI and DAX experience is preferred
Benefits
- Medical, Dental, Vision, Life, and Disability Insurance
- 401(k) with company match
- Pre-tax spending accounts including health care FSA and commuter savings
- Flexible paid time off
- Professional development reimbursement and ongoing skills training opportunities
- Employee resource groups
- Swag, ticket giveaways, and more!
Company Overview
BetMGM operates as a sports betting and gaming entertainment company. It was founded in 2018, and is headquartered in Jersey City, New Jersey, USA, with a workforce of 501-1000 employees. Its website is https://www.betmgminc.com/.