Note: The job is a remote job and is open to candidates in USA. Insight Global is a company seeking a Senior Marketing & Content Copywriter for a long-term, ongoing contract. The role involves balancing hands-on writing with strategic collaboration to develop high-volume, short-form copy across digital channels, while ensuring alignment with marketing campaigns and maintaining brand voice consistency.
Responsibilities
- The Sr. Copywriter will balance hands-on writing with strategic collaboration, developing high-volume, short-form copy across digital channels including site, app, and email (e.g., subject lines)
- On a daily basis, they will partner closely with marketing to understand campaign briefs and translate strategy into clear, compelling, on-brand messaging
- This individual will work cross-functionally with creative, product, and marketing teams to ensure alignment across campaigns, while also providing real-time feedback, edits, and direction to writers and designers
- They will play a key role in proofreading and maintaining brand voice consistency across all content, participate in campaign planning meetings and check-ins, and contribute to overall storytelling and content strategy to support performance-driven marketing initiatives
Skills
- Bachelor's degree in English, Creative Writing, Communications, or related field
- 6–8+ years of copywriting/content strategy/marketing experience (retail highly preferred)
- Proven ability to lead campaigns and develop content strategy (not just execution)
- Strong portfolio + writing samples showcasing:
- Conceptual thinking
- Omnichannel campaigns
- Short- and long-form performance-driven content
- Exceptional writing, editing, and proofreading skills with strong attention to detail
- Experience in fast-paced, high-volume environments with tight deadlines
- Ability to collaborate cross-functionally and influence stakeholders
- Strong understanding of brand voice, storytelling, and performance marketing
- Background in retail marketing, promotional strategy, SEO, digital merchandising
- Experience mentoring or guiding other writers
- Familiarity with:
- CMS platforms, email tools, project management tools, testing frameworks
- Retail content workflows
- Experience with Adobe Experience Manager (AEM)
- Experience with Figma or similar collaboration tools
Company Overview
Insight Global provides top talent and staffing solutions that help job seekers find careers in healthcare, finance, IT, and government. It was founded in 2001, and is headquartered in Atlanta, Georgia, USA, with a workforce of 1001-5000 employees. Its website is https://insightglobal.com/.Company H1B Sponsorship
Insight Global has a track record of offering H1B sponsorships, with 56 in 2026, 281 in 2025, 164 in 2024, 75 in 2023, 17 in 2022, 3 in 2021, 2 in 2020. Please note that this does not guarantee sponsorship for this specific role.