Note: The job is a remote job and is open to candidates in USA. McGraw Hill is a leading provider of digital and print educational resources, and they are seeking a Marketing Manager for their Higher Education division. This role involves driving awareness, engagement, and revenue growth through strategic marketing initiatives and collaboration with cross-functional teams.
Responsibilities
- Partner closely with the sales organization to drive product adoption, retention, and revenue growth
- Develop and execute strategic go to market plans in collaboration with cross functional teams
- Create and implement marketing strategies including thought leadership campaigns, demand generation initiatives, and high quality marketing materials
- Conduct customer facing and internal presentations, webinars, and trainings in both live and virtual environments
- Develop sales enablement materials and training resources that support internal teams and address customer inquiries
- Plan and execute high impact customer events and engagement opportunities
- Partner with stakeholders to develop clear portfolio positioning and messaging aligned with corporate strategy
- Use data and analytics to discover market trends, customer insights, competitive activity and in general to make informed decisions and optimize marketing efforts
Skills
- Bachelor's and/or advanced degree
- Three or more years of client facing sales and/or marketing experience, preferably in education, edtech, or technology
- Experience developing marketing campaigns, presentations, and events that engage customers and support sales
- Strong analytical skills with the ability to use data to guide decision making
- Excellent written and verbal communication skills, including English fluency
- Creativity, competitive drive, and the ability to manage multiple projects and deadlines
- Ability to travel approximately 25–30%
Benefits
- An annual bonus plan may be provided as part of the compensation package
- A full range of medical and/or other benefits, depending on the position offered
Company Overview
We are a leading global education company that partners with millions of educators, learners and professionals around the world. It was founded in 1888, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is http://www.mheducation.com.