Note: The job is a remote job and is open to candidates in USA. PlanetBids is a leader in web-based eProcurement solutions, and they are seeking a Marketing Manager to enhance their VendorLine platform. This role involves managing the website and content, executing marketing campaigns, and refining product messaging to drive vendor engagement and adoption.
Responsibilities
- Own and manage the VendorLine website experience, updating product pages, landing pages, and site messaging to ensure the site clearly communicates value and supports marketing goals
- Create supporting content including blog articles, educational resources, Learning Center content, product explainers, and feature highlights that help vendors understand procurement opportunities and how VendorLine supports their success
- Plan, build, launch, and optimize marketing campaigns that drive VendorLine awareness and vendor adoption
- Manage paid advertising campaigns (Google Ads, social ads), including targeting, messaging, and performance optimization
- Create campaign assets such as landing pages, emails, and supporting content
- Monitor performance across channels and identify opportunities to improve engagement and conversion over time
- Develop and refine VendorLine's value proposition, translating product features into clear, compelling benefits for vendors
- Ensure messaging is consistent across all marketing channels and materials
- Conduct customer and competitive research to uncover marketing opportunities and inform positioning
- Share insights and recommendations that shape how VendorLine is promoted and positioned with key stakeholders and Marketing team leadership
Skills
- 2–5 years of experience in product marketing, SaaS marketing, or related roles
- Strong writing skills with the ability to clearly communicate product value and translate features into customer benefits
- Experience developing or contributing to product messaging and positioning
- Ability to conduct customer and market research and turn insights into actionable recommendations
- Experience creating marketing content such as landing pages, product pages, emails, and educational content
- Experience managing or updating marketing websites or landing pages
- Experience planning and executing marketing campaigns across channels
- Familiarity with paid advertising (e.g., Google Ads, social ads) and basic performance optimization
- Ability to analyze performance and identify opportunities to improve engagement and conversion
- Travel requirements up to 20% including quarterly travel to conferences and tradeshows
- Ability to work both autonomously as well as within a team in a remote work environment
- As a requirement, all candidates must be physically based in the United States and able to legally work for any employer
Benefits
- Competitive pay that recognizes your skills and contributions
- Flexible scheduling in a fully remote environment
- Unlimited PTO with an annual vacation bonus to encourage recharging
- Medical insurance with generous company contributions
- Dental and vision insurance with 100% of employee premiums paid by the company
- Company-paid short-term and long-term disability coverage
- Company-paid life and AD&D insurance, with options to increase your coverage
- Flexible Spending Account (FSA) and Dependent Care FSA options
- 401(k) plan with both Traditional and Roth options, immediate vesting, and an employer match
- Legal Club membership for personal legal support
- Employee Assistance Program for confidential counseling and resources
- Career pathing and professional development to help you grow and thrive
- A collaborative, engaged culture where your ideas matter and your voice is heard
Company Overview
PlanetBids is a web-based eProcurement company that provides a modular suite of innovative and best-in-class solutions. It was founded in 1998, and is headquartered in Woodland Hills, California, USA, with a workforce of 11-50 employees. Its website is http://home.planetbids.com/.