[Remote] Partner Marketing Lead

Note: The job is a remote job and is open to candidates in USA. American Federation for Children is poised to lead a new philanthropic initiative in American education through the Education Freedom Tax Credit. They are seeking a Partner Marketing Lead to develop and execute a comprehensive marketing strategy across their partnership ecosystem, focusing on recruitment, activation, and analytics to drive donor engagement.

Responsibilities

• Develop tailored pitch materials, one-pagers, and ROI models for each partner vertical
• Build compelling case studies and proof-of-concept narratives as early partners come online
• Create segment-specific value propositions that articulate why partnering with AFC Scholarship Fund is a strategic advantage for their organization and their audience
• Design and produce leave-behind assets, executive briefing decks, and co-marketing proposals
• Own the Partner Playbook — a living toolkit of donor journey maps, email and social templates, co-branded collateral, event-in-a-box formats, and custom co-branded landing pages
• Co-develop messaging with partner comms and marketing teams, adapting AFC’s national assets for local contexts, verticals, and audiences
• Develop and run partner training sessions and onboarding workflows
• Stand up a partner support model: quarterly strategy calls for enterprise partners, a self-serve portal, and always-available resources
• Define and obsess over the north star metric: partner activation rate
• Collaborate and build partner marketing dashboards that track pipeline influence, activation rates, and donor conversion by partner segment
• Run A/B tests on partner collateral, email sequences, and landing pages
• Report on partner marketing ROI to leadership, surfacing what’s working and where to double down
• Use data to continuously refine the playbook, the pitch, and the partner experience

Skills

• Builder mentality. You have started something from nothing before — a program, a channel, a team, a product. You are not waiting for someone to hand you a brief
• 8–10+ years in marketing, with meaningful experience in B2B, channel, or partner marketing. You have created materials that helped close deals and activated partners or affiliates at scale
• Content chops. You can write a compelling one-pager, a persuasive pitch deck, and a high-converting email sequence … and you actually enjoy doing it
• Growth instincts. You default to measurement. You think about conversion funnels, activation metrics, and experiment velocity as naturally as you think about narrative and brand
• Entrepreneurial grit. You thrive in fast-moving, ambiguous environments. You are resourceful, self-directed, and comfortable working in ambiguity and wearing multiple hats
• Mission connection. You care about expanding educational opportunity for American families. You don't need to be a policy expert, but you believe in the work
• Experience in nonprofit, education, or cause marketing
• Familiarity with CRM-driven pipeline management (HubSpot, Salesforce, or similar)
• Background in financial services, payroll, HR tech, or association marketing verticals
• Experience with martech stacks (Segment, Iterable, Snowflake, or equivalents)

Company Overview