Note: The job is a remote job and is open to candidates in USA. NielsenIQ is the world’s leading consumer intelligence company, and they are seeking a Business Development Director to drive net-new revenue across media agencies and advertisers in the US. The role focuses on acquiring and growing relationships within agency holding companies and independent agencies, emphasizing activation and measurement solutions.
Responsibilities
- Drive net-new business across media agencies, including holding companies and independent agencies
- Prospect, build, and convert pipeline within agency planning, activation, and investment teams
- Position NIQ audience data within agency workflows, ensuring adoption across campaign planning, targeting, and measurement
- Evangelize NIQ data within agency ecosystems to increase activation through DSPs, SSPs, and data marketplaces
- Identify and unlock activation opportunities, ensuring NIQ audiences are scaled across programmatic campaigns
- Own the full sales cycle, from outreach and solutioning through deal negotiation and close
- Translate agency needs into data-driven solutions, connecting insights to activation and measurable outcomes
- Partner cross-functionally with Product, Partnerships, and Customer Success teams to support activation use cases (e.g., clean rooms, retail media, offsite targeting)
- Deliver compelling presentations and thought leadership tailored to agency stakeholders
- Achieve and exceed new business revenue targets, with a focus on early-stage expansion within agency accounts
Skills
- 8+ years of experience in media sales, agency sales, adtech, or data/measurement solutions
- Proven success selling into media agencies (holding companies and/or independent agencies)
- Strong understanding of agency planning and buying processes, including activation and measurement workflows
- Experience with programmatic ecosystem (DSPs, SSPs, data providers) and how data is activated within campaigns
- Background in selling audience data, targeting solutions, or measurement capabilities
- Established relationships across agency investment, activation, and data/analytics teams
- Proven track record of net-new business acquisition and pipeline development
- Strong communication, storytelling, and negotiation skills
- Highly self-motivated, entrepreneurial mindset with the ability to thrive in a fast-paced environment
- Experience with identity, data onboarding, clean rooms, or retail media networks
- Familiarity with data monetization strategies within agency and programmatic environments
Benefits
- Comprehensive healthcare plan (medical, Rx, dental, and vision)
- Flexible spending accounts and a Health Savings Account (including company contributions)
- Life and AD&D insurance
- 401(k) retirement plan including company matching contributions
- Disability insurance
- Tuition Reimbursement
- Discretionary paid time off program and 11 paid holidays
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
- Sales-based incentive or performance-based bonus
- Industry-leading parental leave
- Education support
Company Overview
NielsenIQ is a consumer intelligence company that offers retailers and consumer goods manufactures. It was founded in 1923, and is headquartered in Chicago, Illinois, USA, with a workforce of 10001+ employees. Its website is https://nielseniq.com.Company H1B Sponsorship
NielsenIQ has a track record of offering H1B sponsorships, with 4 in 2026, 25 in 2025, 36 in 2024, 25 in 2023, 32 in 2022, 34 in 2021, 3 in 2020. Please note that this does not guarantee sponsorship for this specific role.