Note: The job is a remote job and is open to candidates in USA. Blend is a premier AI services provider dedicated to co-creating meaningful impact through data science and technology. They are seeking a Senior Integrated Marketing Manager, B2B Technology, to lead thought leadership and awareness campaigns for early-stage technology solutions, ensuring effective campaign execution and measurable engagement.
Responsibilities
- Help elevate the client’s market position by driving a steady drumbeat of thought leadership in related emerging technology areas
- Lead always-on awareness programs across owned and adjacent channels, including web, social, webinars, podcasts, email, and executive amplification
- Translate business priorities and product narratives into integrated campaign plans with clear activation, promotion, and measurement approaches
- Recommend content formats, campaign moments, and distribution tactics based on audience needs, channel performance, and business priorities
- Partner with product marketing, regional marketing, digital, analytics, communications, and agency teams to move programs from plan to launch
- Repurpose existing content into channel-ready assets such as webmodules, webinar programs, social series, email promotions, executive talking points, and podcast support materials
- Own end-to-end campaign execution, including briefing, timelines, alignment, approvals, QA, publishing, and post-launch optimization
- Manage campaign operations with consistency across channels, regions, and stakeholder groups
- Track performance, surface insights, and recommend optimizations to improve reach, engagement, and efficiency
Skills
- 8+ years of experience in B2B technology marketing, integrated campaign marketing, content marketing, digital marketing, or a related field
- Proven experience executing multi-channel awareness and thought leadership campaigns, especially across owned channels
- Strong background in marketing to enterprise-level audiences
- Excellent project management skills, with the ability to manage multiple campaigns, stakeholders, deadlines, and approval processes at once
- Strong understanding of channel execution best practices for web, social, webinars, podcasts, and email
- Experience in B2B technology categories where market education and awareness are more important than immediate demand capture
- Background in financial services, payments, fintech, or another regulated industry
- Experience marketing AI solutions, commerce infrastructure, developer-facing technology, or emerging payment products
- Familiarity with enterprise buyers and influencers across business, product, innovation, and technical functions
- Experience supporting global or regional campaign execution in a large organization
- Exposure to awareness, engagement, thought leadership, and share-of-voice metrics rather than pipeline-first demand generation
Benefits
- Health, Vision, Dental, 401K plan, Life Insurance, Employee AssistancePrograms
- Medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs
Company Overview
Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. It was founded in 2016, and is headquartered in Columbia, Maryland, USA, with a workforce of 1001-5000 employees. Its website is https://blend360.com/.