Note: The job is a remote job and is open to candidates in USA. EPS Learning provides evidence-based literacy solutions for PreK-12 education. The Senior Product Marketing Manager is responsible for driving product positioning, go-to-market planning, and sales enablement to support the company's growth strategy and improve literacy outcomes.
Responsibilities
- Own positioning, messaging, value propositions, and differentiation across assigned products and solution areas
- Develop messaging frameworks and guidance to ensure consistency across customer-facing, partner-facing, and internal communications
- Partner with Product Management to translate product capabilities into clear customer benefits and market differentiation
- Serve as a steward of product messaging across the organization
- Lead go-to-market planning and execution for new products, product enhancements, pricing initiatives, and strategic programs
- Develop launch plans, communication strategies, enablement resources, and supporting materials
- Coordinate cross-functional activities and drive alignment across Product, Sales, Customer Success, and Marketing teams
- Help ensure organizational readiness and successful execution of launches and key initiatives
- Lead messaging and communication planning for major business initiatives, including product migrations, portfolio transitions, pricing updates, and customer lifecycle programs
- Develop audience-specific communication plans and messaging strategies that support customer adoption and engagement
- Facilitate collaboration among stakeholders to ensure a consistent customer experience and coordinated execution
- Support executive leaders by driving initiatives from planning through implementation
- Develop and maintain sales presentations, battlecards, FAQs, competitive comparisons, talk tracks, and other enablement resources
- Partner with sales leadership to improve field readiness and messaging effectiveness
- Support training and readiness efforts for Sales and Customer Success teams
- Provide ongoing competitive and market insights to customer-facing teams
- Conduct market research, customer interviews, surveys, competitive analysis, and win/loss reviews
- Monitor industry trends, customer needs, and competitor activity to identify opportunities and risks
- Translate market insights into actionable recommendations for Product, Marketing, Sales, and executive leadership
- Create and manage product collateral, website content, case studies, customer stories, partner materials, and related assets
- Partner with demand generation, field marketing, and digital teams to ensure product messaging is reflected across campaigns and programs
- Monitor the effectiveness of product marketing initiatives, launches, messaging, and enablement efforts
- Use data and analytics to identify opportunities for optimization and continuous improvement
Skills
- Bachelor's degree in Marketing, Business, Education, Communications, or a related field
- 8-10 years of experience in product marketing, product management, or marketing strategy
- Experience leading cross-functional initiatives and bringing products, programs, or services to market
- Strong communication, presentation, facilitation, and writing skills
- Demonstrated ability to influence stakeholders and drive alignment across teams without direct authority
- Experience developing positioning, messaging, sales enablement resources, and go-to-market plans
- Strong analytical and problem-solving skills with the ability to leverage data to inform decisions
- Ability to balance strategic thinking with hands-on execution and project leadership
- Experience in K-12 education, educational publishing, or education technology
- MBA or advanced degree preferred but not required
- Prior literacy education background a plus!
Benefits
- An annual bonus or commission
- A 401(k) retirement plan with employer match
- Medical, dental, and vision insurance
- Generous PTO, sick and paid holidays
- Employer paid life and short & long term disability insurance
- Laptop for your home office
- Flexible remote-first work culture
Company Overview
EPS Learning offers literacy and math programs like SPIRE, Wordly Wise, and Coach. It was founded in 2023, and is headquartered in Bethesda, Maryland, USA, with a workforce of 51-200 employees. Its website is https://www.epslearning.com.